Newspaper Archive of
Hidalgo County Herald
Lordsburg, New Mexico
January 2, 2009     Hidalgo County Herald
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January 2, 2009

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HIDALGO COUNTY HERALD FRIDAY, JANUARY 2, 2009 9 The seven deadly sins of marke By PAT MCNAMARA, marketing consultant and workshop leader for Technology Ventures Corpo- ration Failure to listen to poten- tial customers or clients has sabotaged many a great idea or product, especially among en- trepreneurs who lack empathy and act as if they know all the answers. Such a self-centered approach to doing business is bad enough when the economy is booming, but it's fatal dur- ing a recession, when thinking about the other guy is essential. ,Self-centered assumptions lead some entrepreneurs to com- ,mit one or all of these seven deadly sins of marketing and sales: It's all about me. "I may not be much, but I'm all I think about." That slogan on a young man's T-shirt caught my eye on a recent business trip, as did a similir pronouncement on the T-shirt of a womav, in my .hotel lobby: "It's all about me." Ex- treme self-consciousness under- lies stage fright and is a barrier to successful sales. When a speaker or salesperson genu- inely wants an audience or in- dividual to understand a concept or make the right purchase, self-consciousness vanishes. We are so much alike. In truth, we are all very different in the things we value, how we think and make .decisions. the speed with which we walk and talk. Some of us value re- lationships ,and strive for col- laboration. Others focus on re- sults. Some people make instant decisions, while others ponder for weeks. Appreciating diver- sity is critical to tailoring a sales pitch. I don't know wfio you are, but let me tell you what I've got. Ever been in an audience or on the receiving end of a ,sales pitch and suddenly realize the speaker has no clue about who you are, why you're there or what you care about? Not that it matters. He or she keeps rambling on even though no one is listenirig. I have all the answers. If .facts were all that mattered, the person who knew the most would always succeed. And no one would smoke or drive with seat belts unfastened. Most de- cisions are based on emotion. not reason, and then reinforced with selective information. So forget your fact sheets for a minute and consider how to be likeable, approachable and trustworthy someone other people want to listen to. Here's the information; let me tell you what it means. A slide appears, and before you can read or understand it. the speaker starts talking, forcing you to choose between reading or listening. Ninety-five percent of us will do the former. This is a sure way to lose an audience and a sale -- especially when the speaker, sensing that audi- ence attention is wandering, adds more slides to the pitch to get it back. After we talk. I'll show you a demonstration. The old-school LE( NOTI( :E STATE OF NEW MEXICO COUNTY OF HIDALGO SIXTH JUDICIAL DISTRICT No. CV-2008-66 NATIONSTAR MORTGAGE, LLC fka Centex Home Equity Company, LLC, Plaintiff, VS. EDDIE PAUL CALLAWAY; JOHN DOE and JANE DOE, (true names un- Corner of Fractional Lot 7, Block 33 of The Townsite, to the place of beginnirtg. THE FOREGOING SALE will be made to satisfy a judgment rendered by the above Court in the above_entitled and numbered cause on December 17, 2008, being an ac- tion to foreclose a mortgage on the above_described property. The known), tenarlts DefendaiS. NOTICE OF SALE NOTICE IS HEREBY GIVEN that on January 28, 2009, atthe hour of 10:00 a.m;, the undersigned Special Mas- ter will, at the main entrance / front steps of the Hidalgo County Court- house, Lordsburg, New Mexico, sell all the right, title and interest of the above-named Defendants in and to the hereinafter described real estate to the highest bidder for cash. The pmperty to be sold is located at 513 Penn Street, Lordsburg, and is situ- "ate in Hidalgo County, New Mexico, and is particularly described as fol- lows: Fractional Lot 7 in Block 33 of the [ Townsite of Lordsburg, New : Mexico, according to the map or plat thereof, a certified copy of which is on file in the office of the County Clerk of Hidalgo County, New Mexico. ALSO: Commencing at the SW Cornet of Fractional Lot 7 in Block 33 of the Original Townsite of, Lordsburg, New Mexico, according to the sur- vey of Joseph J. Parke, C.E.; THENCE Westerly extending the south line of said Lot 7 to a point 140 feet from the SE Comer of said Lot 7;THENCE Northerly on a line parallel to the easterly line of said Lot 7 in said Block 33 a distance of 50 feet to a point;THENCE at right angles and in an easterly direction to a point on the west line of the Original Townsite of Lordsburg, New Mexico; THENCE southerly along the west line of the Original Townsite of Lordsburg to the SW .......... Plaintiff's Judgment, which!ncludes interest and costs, is $66,231.53 and the same bears interestat 10.150% per annum from December 16, 2008, to the date of sale. The amount of such interest to the date of sale will be $810.39. The Plaintiff and/or its assignees has the right to bid at such sale and submit its bid verbally or in writing. The Plaintiff may apply all or any part of its judgment to the pur- chase price in lieu of cash. The sale may be postponed and rescheduled at the discretion of the Special Mas- ter. NOTICE IS FURTHER GIVEN that the real property and improvements concerned with herein wil be sold subject to any and all patent reserva- tions, easements, all recorded and unrecorded liens not foreclosed herein, and all recorded and unre- corded special assessments and taxes that may be due. Plaintiff and its attorneys disclaim all responsibil- ity for, and the purchaser at the sale takes the property subject to, the valu- ation of the roperty by the County Assessor as real or personal prop- erty, affixture of any mobile or manu- factured home to the land, deactiva- tion of title to a mobile or manufac- tured home on the property, if any, environmental contamination on the pr6perty, if any, and zoning violations concerning the property, if any. NOTICE IS FURTHER GIVEN that the purchaser at such sale shall take title to the above described real prop- erty Subject to a one month right of redemption. Tom E. Anderson, Special Master RO.Box412 bordsburg, NM 88045 575-542-3469 j2/23c WHAT A CHILD LEARNS ABOUT VIOLENCE A CHILD LEARNS FOR LIFE. Eve 11 PM Refreshments to follow. I First United Methodist ChurchLI of Lordsbur:g 11 Comer 0,.,,h, 3rd Stree,s I ting and sales sales pitch began with a prod- uct description and ended with a demo. But imagine walking into an auto dealership today and being led first to the credit manager, then the serwce de- partment, and then being invited to test drive a vehicle. Do the demo as early as possible in the presentation or sale. Experi- ences matter more than words to most people. I know what you will ask even before you ask it. When a speaker jumps on a question be- fore it's finished, he or she has just committed a major commu- nications misdemeanor. Dismissiveness is deadly whether it happens during a sales presentation or at home with loved ones. but the solu- tion is simple. Shut your mouth. open your ears and listen. For more information, visit the TVC website at http:// Finance New Mexico is an initiative of the New Mexico Small Business Investment Cor- poration (NMSBIC) and its partners to assist individiaals and businesses in obtaining skills and funding-resources for their business or idea. To learn more about resources available to New Mexico businesses or to use the capital search-tool, go to New Year's Eve Dance in Animas The Animas Community Center Association is having a BBQ Dinner and Dance on New Year's Eve. Dinner Begins at 5pm and will consist of a BBQ dinner plate served with coleslaw, beans, roll. dessert and drink. Dance will start at 6:30. Music provided by the Clay Mac Band. There will be a silent auction and cake auc- tion as well. Dinner and Dance wll be $15.00 per person or $50.00 for a family 2 adults 3 children ). You may purchase just the dinner or dance. All proceeds will be used to revive the Animas Rec- reational Park next to the Animas Community Center. Anyone in- terested in donating items for the silent auction or cake auction. please contact Jared Fralie at 575- 313-6877. ON THE TRAIL: Interesting stc,ry behind lonely grave By SAM CONNISun-News re- porter Reprinted with permisison As a reporter, I have ro travel all the time, and Ihave driven past this particular exit on Interstate 10 several times and never got off the highway. This time I did exit, just to see what was there. As I went un- der the overpass. I noticed a cemetery jutting up from the prairie and, being a history nut, I had to stop and see and read the tombstones. There are a lot of graves in the old cemetery, but one marker stood out. It sort of looked out of place and very expensive. Most of the tombstones had dates from the late 1800s and early 1900s. Most were pretty weather-beaten, but there was this one that looked pretty new. The wording on it puzzled me as well. I thought the per- son underneath it must have been someone famous or rich, maybe both. I took a few pictures and the quest to find out just who William N. "Bill" Mitchell a.k.a, John W. King, Henry "Baldy .... Bally" Russell, John Davis was ... was on. Myself and Sun-News Bu- reau Chief Holly Wise looked just about everywhere we could think of for information on Mitchell and had just about given up when Jim and Bev Pershing stopped by the news- paper office. Jim follows "On the Trail" and I showed him the picture of the grave stone. Well, he went right to work on it. I think he missed his call- mg as a detective. He found some information on Mitchell on a genea- logical Web site. As it turns out, Mitchell is the subjecl of a book by C.L. Sonnichsen called. "Out- law: Bill Mitchell, Alias Baldy Russell." The book was first published in 1965. If you can find a first edition copy of it, latch on to it; it's worth a fair bit. Sonnichsen is a well-known author of Southwest history who died in 1901. According to the book. on March. 23, 1907, Sheriff H. M. Denny and Deputy Ben Wooten from Alamogordo were headed to Estey City, N.M. They arrested a person using the name Henry Russell. He actually turned out to be Bill Mitchell and he was wanted in Texas for murder. There was a family feud and a couple of men were killed. Mitchell had been on the run from the law Mitchell's grave is in a small Hidalgo county cemetery just off Interstate 10. for 30 years. He was put on train at Carrizozo and sent back to the Lone Star State. From there the story says Sun-News photo by Sam Conn stone reports his death was on June 26, 1928. Now, there is obviously much more to this, but that is. he escaped from jail on July 14. " Mr. Sonnichsen's story. Mine is 1914, and headed back to New really about the tombstone. I also wonder why Mitchell is buried in this The tombstone of William N. "Bill" Mitchell aka, John W. King, Henry "Baldy .... Bally" Russell, John Davis, was placed by his fam- ily in the early part of this century. Sun-News photo by Sam Conn Mexico. The book says he died of a heart attack in Douglas, Ariz. in April 1928. The tomb- Advertising in the Hidalgo County lodely place on the New Mexico prairie. Not a nice place really ... lots of grass and the sun shines most of the time. Could it be that after reading Sonnichsen's story, relatives found his , grave? Was there no marker before or did someone steal the origi- nal? Sadly that happens to tombstones in antique graveyards. Out of respect for the ' dead, I have not given the exact location of the cem- etery. Everyone deserves o rest in peace. So, the next time you. pass an exit sign in the middle of nowhere, take it. You never know what history you might find on the trail. Sam Conn can be reached at sam @ cowbg" or (575) 538-1033. HERALD Is easier than ever! I PLEASE HELP REUNITE GRANDMA PAULINE WITH HER "BABY".AUDRIANA This is a picture of my Mother's "baby", Audriana. My mother's name is Pauline Mesa. She is 84 years old and has had Audriana since she was a puppy. Audriana is 5 yrs old now. She is a light tan colored Chihuahua dog. Audriana is missing. She was wearing a pink collor and a red Christmas sweater when got lost. She may not have the sweater on now, but she should still have the pink collor on. My mother is very very sad and misses her baby really really bad. Audriana is very spoiled, she is usedto bein the Queen. Even the cat spoiled Audriana. My mother is worried that Audriana is hurt or cold or with someone that doesn't know everything that Audriana likes or is used to having. My not in the best of health and her baby Audrian'a always makes her feel better. I am afraid that if Audriana is not found and returned to her, my mother's health will decline even more from being so sad and worrying so much. I'm asking the good caring people of Lordsburg to PLEASE help reunite my mother with her "baby" Audriana. If any one has Audriana or knows where Audriana is PLEASE call me. Georgia Mesa Duncan at 575-542-8236 or 575-635-8207. Or you can bring her to 613 East A Street in Lordsburg. PLEASE HELP! Terrazas Crematory "Trusted Care ,for the ones you love" Lordsburg Area 542-3300 Traditional Funeral Service Package Casket Included $2,995.00 Immediate Cremation $995.00 Excellence in service and care for your family should always be affordable... It can and always will be with us. [H [ I Birt]n to our Great Grandson / '\\; 1/2/09