Newspaper Archive of
Hidalgo County Herald
Lordsburg, New Mexico
January 8, 2010     Hidalgo County Herald
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January 8, 2010

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6 HIDALGO COUNTY HERALD FRIDAY, JANUARY 8, 2010 Pilot Travel Centers launches national push of its "Best Coffee on the Interstate" Courtesy submission Pilot Travel Centers has launched a major new initiative utilizing communications tools ranging from putting messages on its fleet of tanker trucks to launching new social media sites to promote its premium coffees in 2010 and confirm Pilot coffee as "the best on the interstate." A Pilot Travel Center is located in Lordsburg, N.M., at 1050 E. Motel Drive, exit 24 off of 1-10. The initiative includes the company's first official Facebook fan page dedicated exclusively to coffee and a brand new Twitter account. "We are trying to tell the World about our great coffee pro- gram," said Tim Purcell, Pilot's director of merchandising. "We are using every method we know of to communicate it. Social net- works are just another new method we are using to deliver our message." The Pilot Travel Centers fan page can be accessed by visiting pilottravelcenters. Fans of Pilot Travel Centers can print a cou- pon for a free hot beverage, re- deemable at any Pilot Travel Center or Pilot Food Mart. Facebook fans also can take a poll about which Pilot coffee blent is their favorite and learn more about Pilot's eight coffee varieties, including gourmet coffees and Pilot's house coffee. The readers of Truckers News have named Pilot's coffee offer- fl Hidatgo ings the "Best Coffee'on the In- terstate." Purcell said the Facebook fan page is designed to connect Pilot with its customers nation- wide, including interstate travel- ers, area residents, professional drivers and especially the coffee lovers among them. Purcell said the Facebook page subject matter eventually will be expanded beygnd the topic of coffee. Pilot has hired bynsay Caylor to be social me- dia marketing manager in charge of Pilot's new media initiatives. "Our Facebook page will serve as a virtual community and information center for our loyal customers," said Jimmy Haslam, president and CEO of Pilot Travel Centers. "We.hope our customers will continue to enjoy Pilot's af- fordable, delicious variety of hot beverages as they refuel and re- charge at our convenient travel center locations across the United States." To follow Pilot on Twitter, go to pilottravel. In conjunction with the launch of the coffee-focused Facebook page and the new Twit- ter account, Pilot Travel Centers is offering an in-store sweep- stakes for lucky, customers to win free coffee for a year. Customers can complete and submit a ballot at any Pilot Travel Center loca- tion during the month of Janu- ary. At the end of the month, six entries t each travel center - 4 County* Heritage more than 1,800 customers - will be selected to win a year of free Pilot coffee. More information ' about the sweepstakes is avail- able at any Pilot Travel Center location. All 325 tanker trucks in Pilot's fleet have the new mes- sage, "Best Coffee on the Inter- state," displayed on the entire rear panel of the trailers. And Purcell said every Pilot Travel Center will carry the coffee message through large banners and other in-store communications. Merchandise in the stores including mugs, caps and thermal containers also carry the new coffee branding. In addition to coffee, Pilot also is unveiling a new series of six up-scale tea products. ,The Revolution Teas are premium full-leaf teis that have received much recognition for their qual- ity, Purcell said. He said Pilot also will introduce new breakfast items that are popular with cof- fee drinkers, such as oatmeal. Pilot Travel Centers LLC is a leading operator of travel cen- ters, Catering to professional driv- ers and traveling motorists in 41 states with over 300 retail inter- state properties. The company is headquartered in Knoxville, Tenn., employs 14,000 nation- wide and is held in a partnership between Pilot Corporation, wholly owned by the Haslam family, and Propeller Corpora- tion, wholly owned by the funds advised by CVC Capital Partners, a jeading global private equity firm. Quilt Appraiser Maureen Craig will be on hand Saturday. Friday, January 29 10:00 a.m. to 5 p.m. Saturday, January, 30 10:00 a,m. to 3 p.m. $kowease qMIt displays of PioNeer WoeeM $ Tkeiv ioqJ, alokies James H. Baxter Civic Center 313 East 4th Street Lordsburg, NM For more information call 575-542-9646 = We Will Help You Keep More Of YO*UR MONEY! WE OFFER PROFESSIONAL TAX PREPARATION SERVICES AT AFFORDABLE PRICES. "BOOKKEEPI 575,542:3125 212 E. Motel Drive * Suite A* Lordsburg Gov. Richardson proposes responsible, balanced budget, pledged 5 percent reserves Courtesy information recovers and we no longer need * Decrease business tax incen- Governor Bill Richardson this temporary infusion of rev- tives or credits Tuesday released his budget rec- enue." "We've used these tax cuts ommendation, which relies on a Governor Richardson will and incentives to successfully responsible combination of also oppose any tax increase that create thousands of jobs in the spending cuts and new revenue hurts the Governor's efforts to state, and I will not give up these to balance the budget, maintain make the state more economically tools when we need them most," critical services and establish competitive and to create new Governor Richardson said. cash reserves at 5 percent, jobs. He will specifically oppose The Executive Budget can "As New Mexico continues efforts to: be viewed on the Department of to recover from the global reces- * Increase personal income taxes Finance & Administration's web sion, our top priorities must be to * Increase capital gains taxes site at: provide critical services to our citizens, preserve and create jobs, and manage state government in a fiscally responsible way," Gov- ernor Bill Richardson said. "Our budget requires additional sacri- fice from everyone, but it achieves our goals in a fair and balanced manner." Governor Richardson!s Ex- ecutive Budget includes a sol- vency plan that cuts state spend- ing by $510 million, accom- plished partly by making perma- nent the $218 million in spend- ing cuts made during the recent special session and through the Governor's Executive Order. As part of his budget plan, Governor Richardson has pro- posed: Making the equivalent of 3 per- cent spending cuts across state 1959 LHS Senior Class government, with all options on the table to achieve those cuts, saving $158 million picture frame restored Eliminating stalled capital out- lay projects, saving $150 million Eliminating the practice of In October the Lordsburg High School Class of 1959 held its 50! h double dipping, saving $4 mil- anniversary reunion in Lordsburg. On displayat the reunion was lion their 1959 senior class picture frame, which had disappeared and Adopting recommendations deteriorated over the past fifty years. The frame was discovered in from the Committee on Govern- Silver City and returned to Lordsburg in 2008. The '59 classmates, ment Efficiency to save $25 mil- acknowledging that the frame needed restoration, generously con- !ion tributed funds to cover the expense. The frame was recently restored Eliminating exempt positions, by the Frame & Art Center in Las Cruces. The wood frame was re- saving $8 million painted pnd new glass, wire for hanging, and paper backing were Governor Richardson, who installed. Water spots were touched up and the missing photo of one has cut taxes by $1 billion dur- of the graduates was replaced. The Class of 1959 should be com- ing the past seven years, is also mended for taking action to restore and preserve its class heritage. prepared to negotiate with the Legislature to generate' $200 mil- lion in temporary new revenue as a critical piece to balancing the budget. "My budget recommenda- $12 tion includes new revenue as a temporary measure to shore up the budget during this historic global recession," Governor Richardson said. "But I will only support a package that automati- {-V [. cally: expires after th economy i.