Newspaper Archive of
Hidalgo County Herald
Lordsburg, New Mexico
January 29, 2010     Hidalgo County Herald
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January 29, 2010

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HIDALGO COU NTY HERALD FRIDAY. JANUARY29, 2010 3 SBDC Report What? You don't have a business plan? Submitted by SBDC/Silver City Pei~haps more than watch- 'lng television and using a knife and fork to eat. thinking ahead is a defining trait of being hu- man. We wake up and we plan our day; take a shower, eat breakfast, hurtle our cars up- stream like salmon on a spawn- ing run. Got plans for the week- end? What about summer vaca- tion? Let's move into a bigger house next year. We're all looking ahead to- ward goals and taking steps to reach them. So it seems ironic that so many business owners are stuck in Neanderthal days. Got a business plan? If the question makes you mentally squirm and your right hand. twitches toward the next page of this newspaper; wait! You're not alone. Unless your arm was twisted behind your back by a lender who insisted your loan application include a business plan, chances are you haven't written oae. And'if you did put one-together for the banker, the chances are equally good you haven't looked at it since the loan came through. There are several good rea- sons to write and use a plan. says Mary Tarazoff. director of WNMU's Small Business De- velopment Center. which pro- vides services free of charge to entrepreneurs wishing to start a business or expand an existing one. Where Are You Going? If you don't know where you're going, how will you know you got there? A business plan gives you something to measure how you're doing. It is a dynamic document to use throughout the life of your busi- nffss. :Another ~mportant reason for a business plan is that it is almost always requestedby an investor or a banker. The plan justifies your request for money. A full-blown, formal busi- ness plan will include several sections: an executive summary of the entire plan. a description of your business, a description of your~products or services, an analysis of the market and dis- cusslon of your marketing ap- proach, a summary of the corn- petition, a plan for daily opera- tions (who does what. where. how. etc.), a summary of the qualifications and background of your key staff people, and a financial analysis that includes a budget and strategies for man- aging cash flow. As you write ,each of these sections, you will come up with objectives add strategies; these are the action steps ~of your plan. Make sure you tie a cost to each. so you can write an honest budget. If you're already in busi- ness, the plan should give you a snapshot of your current opera- tion and point you toward clearly stated goals, with spe- cific steps to reach them. If you're a start-up, the plan can be both a blueprint and a road map, but it first should be a fea- sibility study; determine whether your idea can really be developed into a viable business. The answer might be "no." Test Your Ideas Sometimes business plans get skinny in critical areas, like the financial projections and the marketing section. Use the plan to test your ideas and assump- tions. Research your intended market. Conduct a pricing test. Figure out how you would sur- vive a three-month drought in cash flow. Document how you derived your financial projec- tions and show their link to the rest of the plan. Turn a sharp eye on your own qualifications and those of your staff. Plug any management gaps. Not sure how to do these things? Get help. 'from organi- zations like the Small Business Development Centers and the Women's Economic Self-Suffi- ciency Team (WESST Corp.), that exist to support you. "We most commonly see people fall down when they come up with a two-sentence marketing section." Agnes Noonan, director of WESST Corp., says, "especially for startups with a new product, a new service, or a new twist. that's the area where you really need thorough marketing re- search. Who is the target? How will you reach them? We often see generalizations: the whole world is going tO buy it and it's going to be terrific, and I'll pro- UPCOMING EVENTS PA~D FOR BY COMMITTEE TO ELECT FRANK RODRIGUEZ MAYOR to You are invited to a Voter Registration Rally Saturday, January 31 Mama Rosa's Pizza, Noon.5 PM Free Pizza & Refreshments Gifts for new registrations Meet & Discuss your issues with Mayoral Candidate Frank Rodriguez ~- Frank M. I New Mexico Press Association Member Hidalgo County Herald (USPS I[11 --t%E---- Iili 020697) is published weekly by Hidalgo County Herald in the City of Lordsburg, County of Hidalgo, 212 E. Motel Drive, Suite B, Lordsburg, New Mexico 88045-1948, 52 issues a year. Subscription rates vary. Subscription rate is $30 per year. Requests for corrections and comPlaints concerning news and editorial content of the Hidalgo County Herald should be di- rected to the editor. For further information on the Hidalgo County Herald's approved grievance policies, readers may contact the pub- lisher. Any unsolicited manuscripts become the property of the Hidalgo County Herald and wil not be returned. All information con- tained herein is copyrighted 2009 by the Hidalgo County Herald. All photos/stories, unless stated, are written by our staff. POSTMAS- TER: Send address changes to Hidalgo County Herald, 212 E: Mo- tel Drive, Suite B, Lordsburg, NM 88045-1948. Periodicals Postage Paid at Lordsburg, New Mexico. PUBLIsHER/EDITOR: Brenda Hood ADVERTISING MANAGER: Glenda Greene PHONE: 575-542-8705 FAX: 575-542-8704 E-MAIL hcherald mote it by doing advertising. It's easy to come up with that great idea. but hard to work through the critical questions about marketing." Business advisors at .the Small Business Development Center can help you write your business plan. or work with you on any other issues or problems an entrepreneur may encounter in starting a business or expand- ing an existing one. These ser- vices are offered at no cost. Call 538-6320 for an appointment or for more information, or email Visit our Web site at silvercity/index.html. The SBDC is offering a workshop on how to write a business plan. Mary Vigil- Tarazoff. director of WNMU's SBDC, uses hands-on learning with a common sense approach. The workshop will be presented Friday, February 24. 3:00 - 5:00 p.m.. in the Global Re- source Center on the campus of Western New Mexico Univer- sity. For more information call or email the SBDC office. The Small Business Devel- opment Center is located on the campus of Western New Mexico University on the sec- ond floor of the Besse-Forward Global Resource Center on the corner of Kentucky and 12'h Street. Contact the SBDC office for more information about the following events -February 16 - Jobs Fair • February 18 -Alumni Night, Mustang Basketball -February 24 - How to "v~Crite a Business Plan Senior Citizens Lunch Menu Monday, February 1 Hamburger Mac Green Beans Corn Apricots Peanut Butter Cookie Tuesday, February 2 Chicken Fajita Flour Tortilla Chile Beans/Cheese . Mandarin Oranges/Gelatin Wednesday, February 3 Beef Stew Steamed Cabbage Cornbread/Margarine Fruit Salad Thursday, February 4 Stuffed Chicken Breast Spinach California Vegetables Biscuit Peach Crisp Friday, February 5 Burrito Spanish Rice Salsa Corn Salad/Dressing Spiced Apples Renteria recognized at pinning ceremony Joining Manuel Renteria at his medal pinning ceremony last Sunday afternoon at City Hall not only included his large fam- ily, but also many Lordsburg veterans (above) and Renteria's fellow Elks Lodge #1813 member Frank Rodriguez, right. Both Rodgriguez and Renteria are officers in the local Elks Lodge. Herald staff photos Continued from Page 1 Parenting classes Free "Love and Logic" parenting classes will be held on Tuesdays at noon at the HMS Conference Room beginning January 26. To register call 575- 542-8384. ext. 441. Ordinance amendment Hidalgo County is consider- ing amending its animal control Ordinance or possibly writing a new ordinance to include the abuse of animals. Individuals interested in serving on a com- mittee to assist this work please call the County Manager's Office at 575-542-9428. This topic will be discussed further in the Febru- ary 10. 2010 Commission Meet- ing. AA/NM Meetings Alcoholics Anonymous (AA) meetings are held on Monday at 3 p.m at the Kokopelli Office and on Satur- day at 7 p.m. at the First M~th- odist Church. Narcotics Anony- mous (NA) meetings are held Mondays at 5 p.m.. Wednesdays at 3 p.m. and Thursdays at l l a.m. at Kokopelli and on Sat- urdays at 5:30 p.m. at the First Methodist Church. For more in- formation contact Kokopelli at 575-542-3304. Step Aerobics Active & Alive step aerobics are held on Tuesdays and Thurs- days from 6:00 to 7:00 p.m. at Central Elementary School. For more information call 542-8384 ext. 104. Team Kids Team Kids is held every MLD Joselyn Hope Moralez 420 East 4th St. Lordsburg, NM 88045 575-542-3778 Because we love you MaryLou Diaz's Tax Preparation and Etc., Service "GG" Se Habla Espanol (575) 534-6056 (:;ttock out our groat llStlngo/ ,.~ppraisals: ..7"lome, ~anch & Commercial • Hachita-2 BR, 2 Bath MH plus extras • 609 E. tBV Street • 10 acre lot in Animas • Pyramid Shadows 20+ acres ~ • 209 Pyramid-Fixer Upper! • 59 Lee Trevino Corner Lot. ,[~ • Commercial Buildings on 2oo block of Shakespeare 32 Acres vacant land.available in Cotton City _ PaJ' an0 505 East 'E' Street ~mg~ , ~- . . , . ~ eal Lzs]:ate Rental Auc.lable In Animus. ~:~ ~7~.~t2.~{)~ AppraiSals & Rentals Property Management Don Ker~-Rea] Estate Broker & Certified ~ppra~sat Wednesday at the First Baptist Church of Lordsburg from 6:00- 6:45 p.m. Team Kids is open to students in grades 1-6. Diabetic support group The LaVida Diabetic Sup- port Group will be meeting on Wednesday, January 27'h from 10:00 am-ll:00 am. This month, Lori Rodriguez with the Cooperative Extension Service. will be doing a presentation on "Nutrition Facts." Come join us and stay informed for either yourself, a loved one in your family, or a friend. For those not familiar with our Diabetes Support Group, we meet every last Wednesday of the month, l0 am-llam in the HMS Con- ference Room. 530 E. Demoss Street in here in Lordsburg. If you have any questions, please don't hesitate to call Gloria Vargas @ (575)542-3047. Marquez account An account has been opened at Western Bank in Lordsburg to help benefit Joaquin Marquez. who is cur- rently awaiting a kidney trans- plant. Ask any Western Bank teller for more information. Smoking cessation TUPAC Smoking Cessation Classes will begin on Monday, January 11. 2010, through March 1. 2010. consisting of 7 classes held on Mondays with the exception of 1 class on Wednesday, February 3. 2010. Class time will be @5:30 p.m. to 7:00 p.m. & will be held @Hidalgo Medical Services Conference Room @530 E. DeMoss St.. in Lordsburg. To enroll or for more information, please call Gloria Vargas or Danielle Gomez @the HMS Family Support Office @542- 3046 or 542-3047. We will not be accepting new enrollees af- ter the 3~d Class. If you're ready to commit to quit smoking, we're ready to commit to he!p- ing you quit! Free cooking classes ICAN Nutritional Cooking Classes to begin January 6th. 13~", 20~h and 2TL Absolutely free call to sign up NOW! Call Lori @ 575-542-9291. Ruiz account An account has been estab- lished at Western Bank to help raise funds for Elisa Ruiz. who is in need of a kidney transplant due to Lupus. Visit any Western Bank teller to make a donation. Inventory of Quality Check out these great on used lruclts!~ 2001 Ford F-250 2009 Ford Explorer 2002 Ford F-250 2002 Ford Expedition 2007 Ford F-150 Gray 2005 Ford Expedition-Gold 2005 Ford Expedition 2001 Dodge 3500--Diesel 2008 Ford F-150 Red 2009 Ford Flex White 2003 Mercury Sable 2008 Pontiac Grand Prix 2009 Ford Focus (Blue) T, O RMDI i N C. 542 3551 412 E. Motel Drive, tordsburg, NM