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Hidalgo County Herald
Lordsburg, New Mexico
March 5, 2010     Hidalgo County Herald
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March 5, 2010

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HIDALGO COUNTY HERALD FRIDAY, MARCH 5, 2010 _ SBDC Report , Marketing: What works and what d0esn"t Submitted by SBDClSilver City Coca Cola is one of the most successful companies in the world and a pioneer in branding and marketing. Take a look at these marketing lessons. Think of how you can use them to build your business. Create a Strong Brand. Coca Cola is associated with fun, youth, beauty, and carefree liv- ing. Coke was one of the first lifestyle brands, even commis- sioning Norman Rockwell to do a collectible painting for one of their ads. Everyone remembers Coke and the polar bear as one of the favorite holiday campaigns. Do you have a Coca Cola polar bear magnet on your refrigerator? Don't Be Afraid to Raise Your Prices. In 1886 the price of Coca Cola was only 5 cents. In 1946 it was raised to 6 cents. There was an initial price resis- tance, but people paid it because drinking a Coca Cola was an ex- perience. Now most people don't even think about how much they pay for a Coke. Use Sponsorship. Coke has sponsored the Olympics since 1928. It has reinforced their asso- ciation with sports and lifestyle and helped them become a world- wide brand. Go Big or Go Home. Coca Cola started with one product and grew to over 450 brands. They were one of the first Companies to go global. ( Turn Your Failures Around. New Coke was introduced in 1985 and it's remembered as one of the biggest advertising blun- ders of all time. New Coke was quickly removed from the mar- ket and the old formula became "Classic Coke". Sales increased after that and their failure turned into a huge success. The other side of the coin. Here are some marketing prac- tices that you might not want to adopt. 1. Keep your open hours to a minimum. 2. Keep your customers as confused as possible about your hours. (e.g. do not use an open sign, or post a sign "Now open Sundays" and make sure you are always closed on Sun- days) 3. When you change your hours/days of operation, be sure to change them again soon be- fore your customers get used to them. 4. Do not give away what your business is about from the outside of your building. (Just say "Now open" and then make sure you're closed most of the DECLARAT ONS OF CAND DACY I, Lloyd V. Payne, hereby announce my candidacy for re-electi to the office of Hidalgo County Probate Judge. Lloyd V. Pa I, Rodney Plowman, hereby announce my candidacy for the fice of Hidalgo County Sheriff, subject to the Democratic Prim Election June 1, 2010. Your support will be very much appreciate Rodney Plowm I, Jody Hatch, hereby announce my Republican candidacy to 1 office of Hidalgo County Assessor, subject to the Primary Electi June 1, 2010. Your votes of support are appreciated. Jody Hat I would like to announce my Democratic Candidacy for HIDALI COUNTY SHERIFF. I have been the Under Sheriff for Hidalgo Cou: for the past eight years. As a secondary career I a Certified School t Safety Inspector for the State of New Mexico since 1996, perform School Bus Safety Inspections throughout the state. I have beer a Firearms Instructor since 1994 and at present I also instruct Surviyal Spanish to the cadets' at Western New Mexico University. Prior to_tat I have worked for The Motor Transportation Department, le Lordsburg Police Department, and started my career with Hidalgo County Sheriff's Department as a Detention Officer 22 years age I have been a big part in appropriating grants and programs that h ve boosted equipment and vehicles that the Sheriff's Department as today. Your vote on June 1 will be greatly appreciated. Saturino "Nino" Mad ro I, Mark Thomas, hereby announce my candidacy to the office of Magistrate Judge, subject to the Democratic Primary Election to e held June 1, 2010. Your support will be appreciated. Mark Thon s I, Warren D. Walter, Republican, announce my candidacy to 1he office of Hidalgo County Sheriff. Your votes of support at the June 1, 2010 Primary Election will be appreciated. Warren D. Wal'er paid by eandidatos 3n r/e ff- ry i n he 9n h O ty US ag UPCOMING EVENTS NEW OFFICE HOURS FOR DISTRICT COURT Effective Monday, March 8, 2010, District Court will be open to the public from to 4:00 p.m. Monday thru Friday. This will include being open through the lunch hour an, closing at 4:00 p.m. time). 5. Fire 100% of' your staff on a regular basts. 6. Keep your cusstomer base to a minimum by imsulting them on a regular basis. 7. When you open a new business, make sure yore auto- matically exclude at leat 50% of the population (e.g.. only open when those folks are ,, work- ing). 8. When you open a new business, make sure there are al- ready at least 3 or 4 of thee same kind in town. 9. If you feel coureageous and want to fill a niche,, make sure it's really small. Like "Reiki for Dogs." 10. Never call a cusstomer back who wants your bu,siness. Or if you do, don't show/ up. 11. If you relocate, move to some obscure locatiom and make sure no one finds out. 12. When your bu:siness begins to fail from .followiing the rules above, be sure to blame your customers; they just weren't smart and/or sophisti- Cated enough to appreciate what you offered. Note: Thanks to Lin&a Hol- lander, The Wealthy Bag Lady, for the Coca Cola tips, }and to Nikki Zeuner for the list o,f mar- keting no-nos. Western , New Mexico University's Small Busine:ss De- velopment Center offers assis- tance to entrepreneurs who are starting a business or wanting to expand an existing business. These services are available at no cost. Call 538-6320 for an appointment with a business ad- visor, or email The SBDC office is located on the second floor of the Besse-Forward Glo- bal Resource Center on 12th Street. More information may be found at silvercitylindex.html. Call or email the SBDC of- fice for information about tlhe fol- lowing workshop: April 28 - "Government Contracting 101" Continued from Page 1 Diabetic Support Group Come join us and stlay in- formed for either yourself, m loved one in your family, or a frienad. For those not familiar with otur Dia- betes Support Group, we meet every last Wednesday off each month 10 am-l/am in th HMS Conference Room @ 5;30 E. Demoss Street, here in Lordsburg. If you have any questions, please don't hesitate to call Gloria Vargas @ (575)542,3047. Team Kids Team Kids is held every Wednesday at the First tBaptist Church of Lordsburg froml 6:00- 6:45 p.m. Team Kids is o)pen to students in grades 1-6. Walking & Activity Walking & Activity Club meets every Monday and Wednesday from 1 to 2 p.m. at the Special Events Center. For more information call 542-8384 ext. 104. Part of the local office's recent seizures. Border Patn)l agents in Lordsburg seize quarter million in,narcotics Submitted by US BORDER PA- TROL/E/ Paso Sector Border Patrol Agents as- signed to the Lordsburg, New Mexico Station were on high alert battling drug smugglers last week when they seized over 367 pounds of marijuana in two separate instances that were ap- proximately two hours apart. In the early morning hours yesterday agents were perform- ing line watch operations When they observed footprints of a group of individuals who crossed the border illegally into the United States. Using avail- able enforcement technology, agents were able to observe a group of individuals possibly carrying backpacks who were walking north towards Highway 80 through rugged terrain. Agents were able to pinpoint and locate the group of individu- als and their backpacks which contained 129 small bricks cov- ered in cellophane wrap. The total weight of the load of mari- juana was approximately 144 pounds. AA/NM Meetings Alcoholics Anonymous (AA) meetings are held on Mon- day at 3 p.m. at the Kokopelli Office and on Saturday at 7 p.m. at the First Methodist Church. Narcotics Anonymous (NA) meet- ings are held Mondays at 5 p.m., Wednesdays at 3 p.m. and Thurs- days at 11 a.m. at Kokopelli and on Saturdays at 5:30 p.m. at the First Methodist Church. For more information contact Kokopelli at 575-542-3304. Step Aerobics Active & Alive step aerobics are held on Tuesdays and Thurs- days from 6:00 to 7:00 p.m. at Central Elementary School. For more information call 542-8384 ext. 104. Event listings Have your upcoming event listed in the Hidalgo County Herald by calling 575.542.8705 or emailing it to hcherald @ I I .w. t.llowillt ,,Arredondo e r at "=tlall=t F New Mexico Press II[I ,vpraisals: 'lom,, anch & Commercial Association Member . - Hidalgo County Herald (USPS 020697) is published weekly Hachita-2 BR, 2 Bath MH plus extras Hidalgo County Herald in the City of Lordsburg, County of 212 E. Motel Drive, Suite B, Lordsburg, New Mexico 52 issues a year. Subscription rates vary. Subscription rate is per year. Requests for corrections and complaints concerning and editorial content of the Hidalgo County Herald should be rected to the editor. For further information on the Hidalgo Herald's approved grievance policies, readers may contact the put lisher. Any unsolicited manuscripts become the property of Hidalgo County Herald and will not be returned. All information tained herein is copyrighted 2009 by the Hidalgo County Herald. photos/stories, unless stated, are written by our staff. TER: Send address changes to Hidalgo County Herald, 212 E. M tel Drive, Suite B, Lordsburg, NM 88045-1948. Periodicals Posta Paid at Lordsburg, New Mexico. PUBLIsHER/EDITOR: Brenda Hood ADVERTISING MANAGER: Glenda Greene PHONE: 575-542-8705 FAX: 575-542-8704 E-MAIL lO acre lot in Animas  , _ i Pyramid Shadows 20+ acres ll  2o9 Pyramid-Fixer Upper! -- Offer on Table! 59 Lee Trevino Corner Lot. Commercial Buildings on 200 Pai00ano Real Estate .... 575-S42-8598 Don Kerr-Real Estate Broker & Certified Appraisal block of Shakespeare 32 Acres vacant landavailable in Cotton City 505 East 'E' Street Rentals Mail=hie iln Animas & Lordsburg Appraisals & Rentals Property Management A few hours later in the same vicinity, agents observed another group of individuals possibly carrying narcotics. Agents found the group and seized 223 pounds of marijuana using the same concealing meth- ods. The estimated street value for both seizures totaled $294, 064, and resulted in the arrests of three subjects. The remain- ing members of the group are believed to have absconded back to Mexico. In each case, the subjects and the contraband were turned over to the Los Cruces Drug Enforcement Agency (DEA) pending final disposition. These most recent drug sei- zures exemplify the Border Patrol's continued commitment to keep illicit contraband and criminal activities out of our communities in an on going ef- fort to secure our nation's bor- ders. U.S. Customs and Border Protection is the unified border agency within the Department of Homeland Security charged with the management, control, and protection of our Nation's borders at and between the of- ficial ports of entry. CBP is charged with keeping terrorists and terrorist weapons out of the country while enforcing hun- dreds of U.S. laws. Senior Citizens Lunch Menu Monday, March 8 Pork Cutlet Mashed Potatoes & Gravy Oriental Blend Vegetables Biscuit/Margarine Pears in Grape Juice Tuesday, March 9 Green Chile Hamburger Stew Tossed Salad/Dressing Carrots ................ Cornbread/Margarine Peanut Butter Cookie Wednesday, March 10 Spaghetti Buttered Green Beans Green Salad/Dressing Garlic Bread Jell-O/Pineapple/Topping Thursday, March 11 Beef Enchilada Lettuce/Tomato Pinto Beans Jalapeno, Onion Salsa Crackers Chocolate Pudding Friday, March 12 Fish Sandwich Parsley Potatoes Spinach Tropical Fruit Cottage Cheese to nz? heher00ld 0000=nex .net Largest Inventory of Quality Used Vehicles in the Area! Check out these great on used Trucks00' 2009 Ford Explorer 2005 Ford Expedition 2007 Ford Escape 2006 Ford F-350 2006 Ford F-150 2002 Ford Expedition 2008 Ford F-150 Red  2010 Ford Mustang 2008 Mitsubishi Eclipse 2010 Ford Fusion 2009 Mazda 3 2006 Ford Fusion 2008 Chevy Impala 2008 Honda Civic 2003 Mercury Sable 2006 Pontiac G6 1996 Dodge Neon 2009 Ford Focus (Blue) ,00MITH 542 3551 FORD INC. ,,,,...,.,0,,..,,.,,..,,...