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Hidalgo County Herald
Lordsburg, New Mexico
March 12, 2010     Hidalgo County Herald
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March 12, 2010

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HIDALGO COUNTY HERALD FRIDAY, MARCH 12, 2010 3 SBDC Report Customer service for all seasons Submitted by SBDClSilver City By JAMES HERNANDEZ, vice President at First Community Bank in Santa Fe When the economy sours. many businesses cut back on ser- vices they consider nonessential. The most shortsighted compa- nies lump customer service into the "'expendable" category. What these businesses don't understand is that consumers tend to remember the people and busi- nesses that help them through tough times. It might be a busi- ness that provides a vital, one- time service or it might be a store the customer visits often, such as a grocery or hardware store. The store that employs enough people to prevent back- ups in the checkout lines and to answer customers' questions is the store most likely to survive a re- cession because it's demonstrat- ing a respect for its customers' time and energy at a time when many stores are trying to limp. along with skeleton crews. In an economy struggling to right itself, just about any service business can distinguish itself from the competition by ramping up the customer service. What constitutes service((In a global marketplace where local merchants are competing with Internet-based businesses around the world, outdoing the competi- tion means offering customers good value for their limited dol- lars. That value includes the ser- vice and support the customer gets before, during and after the sale.(Customer service boils down to communication. Any business that deals with the pub- lic is usually only as successful as the first impression it makes on customers who visit the busi- ness or contact it by telephone or e-mail. ,-Employees should be trained and empowered to help customers with all of their shop- ping needs, and managers should be close by to back up front-line workers as soon as the customer's needs exceed their authority or expertise. Businesses that rely on tech- nology for sales or customer ser- vice need to be sure that online services and web sites are easy to understand and navigate. The best of these businesses distinguish themselves among competitors by providing telephone and online support and it's better still when the service people are based in local communities rather than in a country halfway around the world. A world hungry for conflict resolution((Customers usually DECLARATIONS OF CANDIDACY I. Lloyd V. Payne, hereby announce my candidacy for re-election to the office of Hidalgo County Probate Judge. Lloyd V. Payne don't care what went wrong or why it went wrong when a prod- uct or service doesn't meet their expectations. They just want the problem fixed. Businesses should make sure every employee is trained in con- flict resolution skills and famil- iar with the business's return poli- cies. Employees should under- stand that empathy goes a long way toward disarming an angry customer and that making excuses or trying to find fault only esca- lates conflict. Dealing with unhappy cus- tomers is the least favorite part of the customer service job, but a business that can quickly solve problems or mistakes in a busi- ness transaction can defuse cus- tomer anger and often win a loyal, long-term customer. So what makes customer service so important? The short answer is it will make your busi- ness more profitable. And if it's done correctly, with discipline, over a long period of time, it can make your business dramatically more profitable. Customer ser- vice will provide you with a gen- erous return on your investment of time. effort, and money. The tangible return on your investment in customer service will come in four basic areas: Improving your business's overall margins by fos- tering the kind of increased re- peat business that lowers your overall cost of sales Leveraging the perfor- SHNH staff recognized Sunshine Haven's Featured Staff Members - L-R Rowdy Parke, Housekeeping, Janitor, 1 year of service from Lordsburg, NM; Reynaldo Saiz, Nursing Department, CNA, 30 years of service, Lordsburg. NM; Hermelinda Sifuentes, Dieteray, Cook, 15 years of service, Durango, Mexico, Jenni- fer Lunt, Nursing Department, RN, 1 year of service, Duncan, AZ. Courtesy photo Border Patrol agents arrest criminal al00en, seize over 1/2 million in drugs 0verthe weekend Courtesy submission On Friday, Border Patrol contraband through New I David A. Ramos, hereby announce my candidacy to the office of County Commissioner Position 1. Subject to the Democratic Primary Election to be held June 1 st, 2010. Your vote & support will be appreciated. Thank you and Muchas Gracias. David A. Ramos 1, Rodney Plowman. hereby announce my candidacy for the of- fice of Hidalgo County Sheriff, subject to the Democratic Primary Election June 1. 2010. Your support will be very much appreciated. Rodney Plowman I. Jody Hatch. hereby announce my Republican candidacy to the office of Hidalgo County Assessor. subject to the Primary Election June 1. 2010. Your votes of support are appreciated. Jody Hatch I, Saturuino "Nino" Madero. would like to announce my Demo- cratic Candidacy for Hidalgo County Sheriff. I have been the Under Sheriff for Hidalgo County for the past eight years. As a secondary career I am a Certified School Bus Safety Inspector for the State of New Mexico since 199, performing School Bus Safety Inspections throughouitiae state.'lhave beefi a-Firearms ifist'ructrr si]ace 194 arid at present I also instruct Survival Spanish to the cadets at Western New Mexico University. Prior to that I have worked for the Motor Transportation Department, the Lordsburg Police Department and started my career with the Hidalgo County Sheriff's Department as a Detention Officer 22 years ago. I have been a big part in appropriat- ing grants and programs that have boosted equipment and vehicles that the Sheriff's Department has today. Your vote on June 1. 2010 will be greatly appreciated Saturnino "Nino'" Madero I, Mark Thomas. hereby announce my candidacy to the office of Magistrate Judge, subject to the Democratic Primary Election to be held June 1. 2010. Your support will be appreciated. Mark Thomas l, Warren D. Walter, Republican, announce my candidacy to the office of Hidalgo County Sheriff. Your votes of support at the June 1. 2010 Primary Election will be appreciated. Warren D. Walter I. John A. Hill, hereby announce my candidacy to the office of Hidalgo County Commissioner. subject to the June 1. 2010 Demo- cratic Primary Election. Your support will be very much appreciated. John A. Hill I. Arthur Clark Smith. hereby announce my candidacy for the office of Hidalgo county Commissioner District one, subject to the Democratic Primary Election June 1, 2010. Your vote and support will be greatly appreciated Arthur Clark Smith paid by candidates NEW OFFICE HOURS FOR DISTRICT COURT Effective Monday, March 8, 2010, District Court will be open to the public from 8:00 a.m. to 4:00 p.m. Monday thru Friday. This will include being open through the lunch hour and closing at 4:00 p.m. I!l, New Mexico Press Ilil Association Member Hidalgo County Herald (USPS 020697) is published weekly by Hidalgo County Herald in the City of Lordsburg, County of Hidalgo, 212 E. Motel Drive, Suite B, Lordsburg, New Mexico88045-1948, 52 issues a year. Subscription rates vary. Subscription rate is $30 per year. Requests for corrections and complaints concerning news and editorial content of the Hidalgo County Herald should be di- rected to the editor. For further information on the Hidalgo County Herald's approved grievance policies, readers may contact the pub- lisher. Any unsolicited manuscripts become the property of the Hidalgo County Herald and will not be returned. All information con- tained herein is copyrighted 2009 by the Hidalgo County Herald. All photos/stories, unless stated, are written by our staff. POSTMAS- TER: Send address changes to Hidalgo County Herald, 212 E. Mo- tel Drive, Suite B, Lordsburg, NM 88045-1948. Periodicals Postage Paid at Lordsburg, New Mexico. PUBLIsHER/EDITOR: Brenda Hood ADVERTISING MANAGER: Glenda Greene PHONE: 575-542-8705 FAX: 575-542-8704 E-MAIL mance of your marketing efforts by consistently creating word-of- mouth referrals Enhancing your ability to identify and connect more closely to what your customers need and want Protecting your busi- ness investment in sales and mar- keting by ensuring that new cus- tomers have a reliably positive experience with your business. Sam Walton once said, "'There is only one boss: the cus- tomer And he can fire everybody in the oompany, from the chair- man on down. simply by spend- ing his money somewhere else.'" If local businesses do not have a product or service that the cus- tomer wants, the price they ex- pect the customer elsewhere to find it. The goal is to capture tho'se that'live here to spend here--and you fulfill that goal by providing the best cus- tomer service. Western New Mexico University's Small Business De- velopment Center offers assis- tance to entrepreneurs who are starting a business or wanting to expand an existing business. These services are available at no cost. Call 538-6320 for an ap- pointment with a business advi- sor, or email The SBDC office is located on the second floor of the Besse-For- ward Global Resource  Center on 12th Street. More information may be found at index.html. Call or email the SBDC of- fice for information about the fol- lowing workshop: April 28 - Government Contracting 101 May 23-28 - New Mexico Economic Development Course CBP/Border Patrol Agents throughout the El Paso Sector were busy this weekend with the arrest of a criminal alien and the confiscation of narcotics, includ- ing the seizure of more than a half-ton of marijuana in five sepa- rate incidents, most occurring near Lordsburg, New Mexico. On Fri- day evening, Border Patrol Agents as- sxgned to the E1 Paso Bor- der Patrol Station ob- served a group of indi- viduals ille- gally ente- mg the Franklin ca- nal approxi- mately .1 miles east of the Paso Del Norte Port of Entry in downtown E1 Paso. The agents pursued the subjects on ATV's and were able to apprehend them. Upon arrest, the subjects identified themselves as Mexican Nationals and were transported to the E1 Paso Station's Processing Center. The subjects' biographi- cal and biometrichl information were entered into the E3/IAFIS/ IDENT systems which revealed that one of the subjects had an extensive criminal history. Records revealed that the 37- year-old man from Mexico was charged by the E1 Paso Police De- partment with a local homicide in 1993. His criminal history also included a "DWI" and "Failure to Identify" out of E1 Paso, Texas.He was transported to the E1 Paso County Detention Facil- ity pending further prosecution. For Real Pain Thera py... Thera-Gesic Pain Cream It Really Works...Compare and SAVE. out our great Ilslln00! qppeaisals: lome, anch & Commercial Hachita- BR, ,2 Bath MH plus extras , lO acre lot in Animas Pyramid Shadows ,20+ acres ,2o9 Pyramid-Fixer Upper! -- Offer on Table! 59 Lee Trevino Corner Lot. ,[ Commercial Buildings on 200 block of Shakespeare 32 Acres vacant land available in Cotton City k  5o5 East 'E' Street PaJ00an0 Rentals Available in Real Estate Animas & tordsburg 575-5400'8895 Appraisals & Rentals Property Management Don Kerr-Real Estate Broker & Certified Appraisal Agents assigned to the Lordsburg Station were performing line watch operations when they ob- served footprints of a group ' who crossed the border illegally approximately 10 miles south of Rodeo. New Mexico. As agents followed the footprints, they observed several burlap sacks of marijuana totaling approxi- mately 00 pounds of mari- juana, Valtred at more than $160.304. Agents searched the area for the subjects and ob- served the footprints leading back into Mexico. This seizure was followed by three other at- tempts by smugglers to trans- port a total of 323 pounds of Mexico on Friday. One more significant drug load was also seized by Agents from Lordsburg in the same vicrni'ty totaling 276 pounds. In total for the weekend. agents from the Lordsburg Sta- tion seized over 799 pounds of marijuana val- ued at over $639,200. Lordsburg agents were not alone in their fight against drugs. Agents from Santa Teresa. and Fort Hancock, TX were also busy intercepting. drug loads in their respec- tive areas. Border Patrol agents from the two stations seized 260 pounds of marijuana, valued at $208.000. In connection with those same drug seizures, agents also arrested six subjects. In each case, the contraband, and subjects were turned over to the appropriate investigating agency for final disposition. of Ouality Used Vehicles in the Area! out these great 2007 Ford Escape 2007 Ford F-150 2006 Ford F-350 2006 Ford F- 150 2008 Ford F-150 Red 2010 Ford Mustang 2008 Mitsubishi Eclipse 2010 Ford Fusion 2009 Mazda 3 2006 Ford Fusion 2008 Chevy Impala 2008 Honda Civic 2006 Pontiac G6 2009 Ford Focus (Blue) 0 H 542-3551 Ca 412 E. Molel Drive, Lordsburg, NM