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Lordsburg, New Mexico
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April 6, 2012     Hidalgo County Herald
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HIDALGO COUNTY HERALD FRIDAY, APRIL6, 2012 3 SBDC Never sell anything again, and watch your busieness soar-Advice from an expert By BARRY MOLT-7, Speaker, Consultant, and Author I pity the small businesses that try to sell their products or services only through features and benefits. They think that hard sales tactics like cold calling or deep price discounting actually still work and are a solid way to build their business. They keep trying to sell to the same old pros- pects until they become so unre- sponsive that they are lost on how to find additional business. Sales. in the traditional sense, is dead. In fact, trying to sell to prospects only breaks down our confidence and makes us feel bad about our company. When a prospect says no to our product or service, we think they are saying no to us personally. We hate it. We feel the sting and it makes us reluctant to try it over and over again. I learned a long time ago that the formula for people buying is actually very simple. Customers buy when: 1. They are in pain. 2. They have the money to solve that pain. As a small business owner, the first task is to be able to de- scribe the pain that your com- pany solves and identify who has the money to solve that pain. In fact. this should be practiced as your "elevator speech." The next step is to forget the "S" word. Now learn the "R" word: relationships. Relation- ships are the key to growing your company and can bring sales to you almost effortlessly. This is .because we actually can't sell anything to anyone. We just need to be there when people are ready to buy. This is why consistent mar- keting is so important. You need to continually remind people what you do and how you help others. When they have a prob- lem you can solve (and the money to solve it), they will natu- rally buy from you. They may even know someone else that has the same pain and make a con- nection. Don't waste your time by chasing the people that long ago UPCOMING EVENTS Eloisa Carrion Flores Eloisa Carrion Flores, 79. a resident of Lordsburg, NM en- tered eternal rest Wednesday, March 28, 2012 at ,Gila Regional Medical Center. She was born July 6, 1932 in Lordsburg to Santos Mesa and Margarita (Garcia) Carrion. Eloisa also known as "Okie or Luchie" by all her friend's was a very dedicated mother to her children and also to others in need. She loved sports. including football, baseball and coaching. She was a coach/ player for "Las Indias" women's softball team for many years. She loved any football team that played against the Dallas Cow- boys. Sorry Cowboys fans. Her favorite baseball team was the Chicago Cubs and she actually got to personally meet her favor- ite player, Sammy Sosa. She was a true diehard Maverick fan and thoroughly enjoyed watching her kids/grandkidS play sports. Eloisa worked many years for the City of Lordsburg in various po- sitions including Iaborer. meter reader; but was known by all as the "Mesquito Lady". Some of her fondest memories by her chil- dren include: picnicking at the Eloisa Carrion Flores She enjoyed spending time with all her family and friends and out- doors working on her yard. Even though she was unable to walk she coUld always be seen in her power chair down Main Street to visit her daughter Elvia at nursing home with Ernest McComb in tow. Eloisa's re- quest was that We not shed tears for her. but that we throw a party and celebrate her life here with us be- cause as she al- ways said, "I'll be celebrating with Jesus in Heaven". She is sur- vived by five sons. Lawrence Flores and wife Debra of Tucson, AZ; Tomas Flores of Lordsburg; Davey Flores and wife Corrine of Lordsburg; Francisco Flores of Phoenix. AZ; Paul Flores of Lordsburg; two daughters, Josephina F. Corrales and hus- band Roman of Portales, NM; Elvia C. Flores of Lordsburg; one brother, Louie Rodriguez and wife Lupita of Riverside, CA; one sister, Dora Garcia of Redlands, CA; nineteen grandchildren: twenty-one great-grandchildren; eight great-great grandchildren; and numerous nieces and neph- ews.. She was preceded in death by her loving husband, Bias S. Flores ('83) and her parents. decided not to buy from you. These are the same people that have stopped returning your phone calls or e-mail inquiries months ago. Remember. every prospect needs to continually qualify themselves for it to be worth your time in the sales pro- cess. As a result, the onty way to grow your company over the long term is to keep investing in build- ing trusted relationships. This is done by implementing a system- atic method for "staying in touch" with people over a long period of time. Three simple methods for doing this are: 1. Use CRM software such as Sage ACT!, HighRise, Salesforce, or Goldmine to know when to periodically contact people (monthly or quarterly). Any simple reminder system that can capture information can be effective. 2. Consistently reachout to people through phone, e-mail or snail mail. This is done not by selling them anything, but by giving them something of value they can use in their business. This can be a person they should meet, a lead, a resource article or a helpful website. 3. Use social media to "Like" or "Retweet" their com- ments or content. They will think of you for an instant and remem- ber the value you bring. Vow never to sell again. Think building relationships. It works every time. Note: This article first ap- peared in The Sage Peachtree In- sider, May. 2012 An archive of SBDC Busi- ness Reports can be found at http://www.grantcounty beat.corn/archivedZitems Western New Mexico University's SBDC offers assis- tance to entrepreneurs who are starting a business or wanting to expand an existing business. These services are available at no cost. Call 538-6320 for an ap- pointment with a business advi- sor, or email sbdc@wnmu.edu. The SBDC office is located on the second floor of the Besse-For- ward Global Resource Center on 12th Street. More information may be found at www.nmsbdc.com/silvercity/ index.html. The SBDC has scheduled the following training session. Call 538-6320 for rhore information. April 12: "Understand- ing Financial Statements" The WNMU School Busi- ness Administration and Econom- ics is partnering with the Federal Reserve Bank of Dallas. E1 Paso Branch, to present a symposium. Lunch will be provided. Reser- vations are required (mcarthur@wnmu.edu, or 538- 6320). April 10:"2012 Eco- nomic Outlook; Where is the Economy Heading?" La Escuelita enjoys Family Fun Garden Day Courtesy photo John Allen from Hidalgo County Cooperative Extension visited La Escuelita Head Start for the Family Fun Friday in March. He helped the children plant their seeds in window pots and create little greenhouses out of zip lOck baggies. He explained that 4H has many programs, including gardening, painting, photography, quilting, computers, cooking, and more. He and the teachers will be working together on Clover Bud projects (the 4H program for children 5-8 years old) at the Head Start every month. Allen will also be returning on Special Guest Day during the Week of theYoung Child to help the children and their families transplant their seedlings into the gardens outside. Continued from Page 1 LiteracyPr0gram The Hidalgo County Lit- eracy Program offers services to improve individual skills in En- gli.sh. Reading, Language and Math, as well as Pre-GED and GED preparation. Quit putting it off, it's not too late! Contact Di- rector Sherri Arredondo at 575- 313-7738, 575-542-9407 or email hclp@aznex.net Parenting workshops A series of Lunch to Learn parenting workshops, focusing on the impact of drugs and alco- hol, will be held Tuesdays at noon beginning April 24. 2012 at the HMS Conference Room. Regis- ter at 542-8384, Ext. 441. This week at FUMC This Easter, your family can become a part of our family at First United Methodist Church! Worship begins at 10 am. Jim Culbertson and Pastor Richard Dorsey will provide special mu- sic. The sermon for Sunday is titled, Empty is Everything. We are conditioned at an early age that empty is bad and full is good. When it comes to the Christian life, which is better, empty or full? Join us for worship and decide for yourself. We're "at the corner of 3rd and High Streets in Lordsburg. Open minds, open hands. Line Dancing The Lordsburg Active & Alive intermediate/advanced Crooked Halos line dancing class is held on Mondays and Wednes- days at the Fairgrounds from 6:15-7:30 p.m. The Sassy. Sun- flowers beginning line dancing exercise class is held at the Se- nior Center from 8:30 to 9:30 a.m. on Wednesdays. The sessions are free and girls and guys are invited to join in. For information on the Cotton City and Animas classes contact Active & Alive at HMS.Event listings. Zumba G01d Zumba Gold classes will be held from 11 to 12 at the Senior Citizens Center on Thursdays. For more information call Bridget Payne 575-542-8384 ext. 442, leave message. Step Aerobics The Active and Alive Hot Steppers Aerobics class is held at 6 PM at Central Elementary School on Monday and. Wednes- days. For more information call 575-534-0248 ext. 227. WalRing & Activity Club The Active and Alive Walk- ing & Activity Club. Sweet Team. meets from 1-2 PM at the Special Events Center on Monday and Wednesday. For more information call 575-534-0248 ext. 227. AA/NA Meetings Alcoholics Anonymous (AA) meetings are held on Monday from 3-4 p.m. at the Kokopelli Office and on Saturday at 7 p.m. at the First Methodist Church. Narcotics Anonymous (NA) meet- ings are held'Mondays from 4-5 .m.. Wednesdays from 3-4 p.m. at Kokopelli and on Saturdays at 5:30 p.m. at the First Methodist Church. For more information contact Kokopelli at 575-542- 3304. Water Aerobics Active and Alive Different Strokes Water Aerobics will be held at the Comfort Inn on Tues- days from 10 to 11 and 11-12 and on Thursdays from 10'to l l.For more information call Bridget Payne 575-542-8384 ext. 442. leave message. AI-Anon The A1-Anon Group meets at 6:30 p.m. Wednesdays at a.i.r. Coffee in Bayard. Call 575-534- 0322 for more information. Diabetes support The HMS Diabetes Support Group will once again get to- gether on the last Tuesday of the month from 10-11 am. Come j0in us and stay informed for-either yourself, a loved one in your f ayp- ily, or a friend. The Support Group meets at the HMS Conference Room located at 530 E. Demoss Street, here in Lordsburg. If you have any questions;please don't hesitate to call Gloria Vargas at (575)542-3047 Suicide prevention Suicide Prevention meetings are held the first Monday of each month at the I-tidalgo Complex in Lordsburg at 7:00 p.m. The public is invited and encouraged to attend. I "t Largest Inventory of Quail y !rv Check out these great sea Trucks! "Sierra" on weekends to pick "pinion", play volleyball, soft- .___ PHOTO SERVICES # Restoration : Digital Conversion Prints-Any Size Posters PRINTING 575.542.8705 Located in the Hida/2o Con O" tlera/d Visitation was held Monday, April 2 "a from 5-7 p.m. at the As- sembly of God Church in Lordsburg. The funeral service were celebrated Tuesday, April 3 rd at 10 a.m. at the Assembly of God Church in Lordsburg with Bishop Lloyd Payne officiating. Pallbearers were Raymond Corrales, Tomas, Paul and Davey Flores. William Corrales and Derek Flores. Honorary pallbear- ers were the rest of her grandchil- dren. Cremation will take place at Terrazas Crematory. Arrange- ments are with Terrazas Funeral Chapels and Crematory "Trusted care for the ones you love" ~ 575- 537-0777. To send condolences, visit www.terrazasfuneral chapel.com. I New Mexico Press iiii AssociatiorMember Hidalgo County Herald (USPS 020697) is published weekly by Hidalgo County Herald in the City of Lordsburg, County of Hidalgo, 212 E. Motel Drive, Suite B, Lordsburg, New Mexico 88045-1948, 52 issues a year. Subscription rates vary. Subscription rate is $40 per year by USPS malt, $25 per year by email. Re.quests for correc- tions and corn plaints concerning news and editorial content of the Hidalgo County Herald should be directed to the editor. For further information on the Hidalgo County Herald's approved grievance policies, readers may contact the publisher. Any unsolicited manu- scripts become the property O f the Hidalgo County Herald and will not be returned. All information contained hereto is copyrighted 2012 by the Hidalgo County Herald. All photos/stories, unless stated, are written by our staff. POSTMASTER: Send address changes to Hidalgo County Herald, 212 E. MoteiDrive, Suite B, Lordsburg, NM 88045- 1948. Periodicals Postage Paid at Lordsburg, New Mexico. PUBLIsHER/EDITOR: Brenda Hood ADVERTISING MANAGER: Glenda Greene PHONE: 575-542-8705 FAX: 575-542-8704 E-MAIL hcheratd@aznex.net Patsy Camacho Paid bycandidztes 1, Patsy Camacho, do hereby announce my declaration of candidacy for HIDALGO COUNTY TREASURER under the Democratic Party, subject to the June 5, 2012 Primary Election. Your vote of support is humbly appreciated. Patsy Camacho Richard A. Chaires I, Richard A. Chaires. do hereby announce my declaration of candi- dacy for re-election to the office of Hidalgo County Commissioner. Position 3, subject to the June 5, 2012 Democratic Primary Election. Your vote of support will be deeply appreciated. Richard A. Chaires Melissa K. DeLaGarza I, Melissa K. DeLaGarza, do hereby announce my declaration of can- didacy for the office of Hidalgo County Clerk. subject to the June 5. 2012 Democratic Primary Election. Your support and vote will be greatly appreciated. Melissa K. DeLaGarza Bobbie J. Orphey I, Bobble J. Orphey, do hereby announce my declaration of "candi- dacy for the office of.Hidalgo County Clerk, subject to the June 5, 2012 Republican Primary Election. Your vote and support is greatly appreciated. Bobble J. Orphey Catrina A. Silvas I; Catrina A. Silvas, do hereby announce my declaration of candidacy for the office of Hidalgo County Clerk, subject to the June 5. 2012 Democratic Primary Election. Your consideration and vote will be very much appreciated. Catrina A. Silvas Anthony Talavera I. Anthony Talavera, hereby announce my declaration of candidacy for the office of Hidalgo County Clerk, subject to the June 5, 2012 Democratic Primary Election. Your vote and support would be greatly appreciated. Anthony Talavera 2011 For00 2008 Ford 2007 Ford E, 1993 Jeep 2009 FordF-150 2006 For, 2005 Ford Explorer 2003 Chevy Trailblaz 2011 Ford F-150 1996 Ford F-250 2009 Ford F250 Super Du 2004 Ford F-150 2008 Ford F-350 Dual 2003 Ford F-350 2008 Jeep Patriot Fusion ;xpl6rer 50 Van rangier F-350 r y 4x4 y 12 Cadillac 2002 Saturn00 [ 00MIT r