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Hidalgo County Herald
Lordsburg, New Mexico
April 9, 2010     Hidalgo County Herald
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April 9, 2010

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HIDALGO COUNTY HERALD FRIDAY, APRIL 9, 2010 3 M SBDC Report Putting busi By BETSY GILLE'I-[E, Directorof Market Research and Planning, Technology Ventures Corporation Market research is an essen- tial part of a business plan and savvy entrepreneurs will subject research data to a SWOT analy- sis. SWOT is an acronym for strengths,, weaknesses, opportuni- ties and threats; a SWOT analysis can help determine where a prod- uct or company stands and be a foundation for strategic planning. Start with strengths and weak- nesses An entrepreneur first should review the market re- search data and note the most salient information about the market, product category, com- petition, technology and poten- tial customers. He or she then should assess strengths and to the weaknesses the internal qualities that differentiate the company or its product. A startup technology company's strengths, for example, might include its patents, technical team, innovative product or compact size. Patents can keep competitors at bay long enough for a technical team to launch a product -- but that's a strength only if the product fulfills cus- tomer needs. Many of the same attributes can be weaknesses -- places where the product or company falls short of the market's top performers. Potential weak- nesses include the management team, manufacturing costs and lack of clout or name recogni- tion. Even the patent can be a weakness if the company only Rob Krentz Services for Rob Krentz have changed. Rosary will be held on Friday, April 9. 20t0. at 6:00 p.m. followed by Mass on Saturday, April 10, 2010 at 10:00 a.m. at the Douglas High School Gymnasium, 15th and Bulldog Drive. A reception will follow the services at the Gadsden Hotel. Eloisa V. Martinez Eloisa V. Martinez. 79. a life- long resident of Lordsburg passed away Thursday April 1, 2010 at Mt. View Regional Medical Cen- ter is Las Cruces. Visitation was Tuesday evening, April 6t~ from 5 to 6 at St. Joseph's Catholic Church where a prayer vigil be- gari at 6 o'clock. Mass of the Res- urrection was Wednesday morning at 10 at St. Joseph's Catholic Church with Fr. Michael Williams. Pastor officiating. Con ...... Eloisa eluding services and interment followed at Shakespeare Cem- etery. Eloisa was born in Lordsburg on Augustr, 1930 to Manuel and Mercedes (Carreon) Valdiviezo. Eloisa was a homemaker and also a waitress having worked at the E1 Charro Restaurant for approxi- mately 30 years. She retired in 1985 which gave her more time to be around her family and espe- cially her grandchildren who were the light of her life. Eloisa was a lifelong member of St. Joseph's V. Martinez Catholic Church. She is survived by her daughter, Mary Jean Diaz and her husband Sal of Lordsburg; son, Felipe "Porky" Martinez Jr. and his wife Frances of Las Cruces; brothers, Felix Valdiviezo and his wife Manuela. Antonio Valdiviezo and his wife Elvira all of Lordsburg; sisters, Inez Bejarano and her husband Bart of Las Cruces and Manuela Martinez of Tucson, AZ; grand- children, Paul Martinez, Stephanie Apodaca, Lori Montoya, Angela Lopez, Scott Saucedo. D.J. Saucedo, Albert Diaz and Jen- nifer Allen; great grand- children are Aitiana Diaz, Raymond Saucedo, Ashley Saucedo, Vivian Allen, Felipe Allen, K a y 1 a Martinez. D a v i d Montoya and Michael Montoya. She was preceded in death by her husband Felipe Martinez, her parents Manuel and Mercedes Valdiviezo, and 2 nephews. Raymond Valdiviezo and Pete Martinez. Pallbearers were Paul Martinez, Rick Montoya, Scott Saucedo, D.J. Saucedo, Sal Diaz, Albert Diaz, Manuel Bejarano Jr. and Jesse Martinez. Entrusted to the care of Baca's Funeral Chapels, 811 S. Gold Ave.. Deming, NM 88030. Phone: 575.546.9671 FUNERAL CHAPELS fill lllll I Deming Silver City area (575) 546-0070 (575) 537-0777 Local Calls (575) 542-3330 Reasonably Priced Funeral And Cremation Services Excellence in service and care for your family should always be affordable... It can and always will be with us, Hidalgo County = II [l A New Mexico Press IIII Association Member u Hidalgo County Herald (USPS 020697) is published weekly by Hidalgo County Herald in the City of Lordsburg, County of Hidalgo, 212 E. Motel Drive, Suite B, Lordsburg, New Mexico 88045-1948, 52 issues a year. Subscription rates vary. Subscription rate is $30 per year. Requests for corrections and complaints concerning news and editorial content of the Hidalgo County Herald should be di- rected to the editor. For further information on the Hidalgo County Herald's approved grievance policies, readers may contact the pub- lisher Any unsolicited manuscripts become the property of the Hidalgo County Herald and will not be returned. All information con- tained herein is copyrighted 2010 by the Hidalgo County Herald. All photos/stories, unless stated, are written by our staff. POSTMAS- TER: Send address changes to Hidalgo County Herald, 212 E, Mo- tel Drive, Suite B, Lordsburg, NM 88045-1948. Periodicals Postage Paid at Lordsburg, New Mexico. PUBLIsHER/EDITOR: Brenda Hood ADVERTISING MANAGER: Glenda Greene PHONE: 575-542-8705 FAX: 575-542-8704 E-MAIL has domestic patents for prod- ucts it hopes to sell overseas: Without an international patent, the technology has no protec- tion from global competitors. (And once a domestic patent is published, competitors know what a company is doing and can figure out how to get around a patent.) Without name recognition, it can be hard for a business to get its product distributed and sold. And manufacturing costs can be higher for a small com- pany than for a larger competi- tor that can negotiate lower pro- duction prices through econo- mies of scale. Next assess opportunities and dangers Opportunities and threats are the external factors that can boost or bust a product. Oppor- tunities include an unfulfilled consumer need or growing mar- ket. A favorable regulatory en- vironment brings opportunities, as does an improving or grow- ing economy in which compa- nies and consumers have more discretionary income to spend. Threats include an unfavor- able regulatory landscape that creates delays in getting a prod- uct to market or imposes new standards that require a product to be redesigned or retooled. New competitors are an obvi- ous threat, and the rising cost of licensing royalties can also hurt startups. Compare with competition Once an entrepreneur knows the company's strengths, weaknesses, opportunities and threats, the same appraisal should be made of competitors. Results should be tabulated in a clear format so it's quickly ob- vious what sets the entrepreneur's company or product apart from the rest. If this distinctive difference isn't apparent, the product or com- pany strategy needs to be revis- ited before time, energy and money are invested going down the wrong path. Technology Ventures Cor- poration is holding two Call for Plans events to assist entrepre- neurs with writing business plans for submlssiOn to the 17th annual TVC Equity Capital Symposium. The events will be held at the Atomic Museum in Albuquerque on September 29 from 11:30 AM to 1:00 PM and from 4:30 PM to 6:00 PM. Visit http:// for more information. This article is excerpted from "Innovation: America's Journal of Technology Com- mercialization," www.innovation- Western New Mexico annual By KAYLA NEWELL & DENETTE MORAJLHS On March 11, 2010, United Blood Services hosted its annual blood drive in the LHS band room. "It was a big success," said English teache~r Dale Hand. "From what I hear. Lordsburg is a good place to host a blood drive because many people respond". Need' Submitted by DONATE LIFE NM/ Albuquerque April is recognized as Na- tional Donate Life Month, high- lighting the need of 106.000 men, women and children in need of life-saving organ transplants in the U.S. In New Mexico. 650 people are in need of the "Gift of Life". Approximately 18 people die each day in the U.S. awaiting an organ transplant. New Mexicans are encour- aged to help end the wait by reg- istering to be donors when ob- taining a driver's license or ID card, or online in the new Donate Life Donor Registry at Right now. over 960,000 New Mexicans have already registered to be help save lives. One organ donor can help save the lives of up to nine people through the donation of organs including the heart, liver, kid- neys, lungs, pancreas and intes- tines. One tissue and eye donor can help more than fifty people through the donation of tissues. University's Small Business De- resulting in cornea, bone, tendon, velopment Center offers assis- skin, vein, and heart valve trans- tance to entrepreneurs who are plants. starting a business or wantingAlthough more than 90 per- cent of Americans support life- to expand an existing business, saving donations (Gallup 2005), These. services are available at 50 percent of New Mexicans are no cost.Call 538-6320 for an appointment with a business ad- still reluctant to register as donors. "Many misconceptions indiVidu- visor, or email als have about donation are The SBDC based on myths or misinforma- office is located on the second tion. We encourage New Mexi- floor of the Besse-Forward Glo- baI Resource Center on 12th Street. More information may be found at silvercity/index.html. Call or email the SBDC of- fice for information about the following events: April 16 - One Day Uni- cans to visit our website. to learn more about how they can save and improve lives by registering to be a do- nor," said Patricia Njles. execu- tive director of New Mexico Do- nor Services. Some of most common ques- tions about donation include: versity Will registering to be a do- . April 28 - Government nor interfere with my medical Contracting 101 care? No. Registering to be a do- . May 23-28 - New nor will not interfere with any Mexico Economic Developmentmedical care provided. Donation Course Gtmotc out our W'oat tluge! qppraisals: .7-lome, anch & Commercial Hachita-2 BR, 2 Bath MH plus extras .. 10 acre lot in Animus ALl Pyramid Shadows 20+ acres e209 Pyramid-Fixer Upper'! Offer on Ta ,e, I 59 Lee Trevino Corner Lot. [ Commercial Buildings on 200 I block of Shakespeare 30 Acres vacant land available in Cotton City i 505 East 'E' Street u g a Real Estate t - 2 #entaJ 575-542-$$95 Appraisals & Rentals Property ManagemerltDon Kerr-ReaL Eslate Broker & Certified Appraisal t 1 i Melanie Martinez does her part and donates blood. BI rive on Many students signed up to give 'blood the day before the drive, and many more were re- cruited throughout the day. The blood drive was open to every- one. All students over the age of 17 had to provide identification. While students under the age of 17 had to have a parent present if they did not have the forms signed previous to the drive. "Even though I was dizzy afterwards, it felt great m donate my blood to someone who needs it", said senior Matt Aguilera. Overall, the blood drive was a success. The blood drive re- flected the giving hearts of the students at Lordsburg High School. H is considered after all life-saving cremation. efforts have been made and death Do religions Support dona- is imminent tion? Yes. All major religions in : Can I specify the organs I the U.S. support donation as an want to donate? Yes. The online unselfish act of charity that will Donor Registry, save or improve someone's life. allows you to Can my family overrule my specify the organs or tissue you decision to be a donor? No. New do not wish to donate, as well as Mexico law supports an the uses of your donation, individual's decision to be a do- - Can I donate even if I'm nor made on their driver's license/ older or have medical issues? Yes. ID card or on the online donor A medical evaluation, not age, registry. determines donlation at the time " For information about organ, of death. The ol~l~st organ donor tissue and eye donation, visit was 93 years old. Individuals or call 505- with medical issues, such as dia- 843-7672 for a free brochure. betes, hepatitis, high blood pres- sure. cancer and other diseases are WHAT A CHILD LEARNS ABOUT VIOLENCE A CHILD LEARNS FOR LIFE. able to donate. Do families have to pay for the donation? No. There is never any cost to the donor family or estate for the gift of donation. Can there be a funeral or viewing? Yes. Donation does not change the appearance of the body and it's possible to have a viewing, open casket funeral, or Largest Inventory of Quality ! beck out these great i used Trucks! ] ! 2006 Ford F- 150 2008 Ford F-250- Diesel 2004 Chev 4000 Flatbed 4Dr Diesel 2007 Ford F-350 Diesel 2006 Ford F- 150 2006 Pontiac G6 2008 Mitsubishi Eclipse 2002 Pontiac Grand Am 2003 Hundai Accent 2006 Ford Fusion 2008 Chevy Impala 2,010 Ford Fusion 2009 Ford Focus (Blue) FORD INC. [ 542-3551 412 E. Motel Drive, Lordsburg, NM