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Hidalgo County Herald
Lordsburg, New Mexico
May 14, 2010     Hidalgo County Herald
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May 14, 2010

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HIDALGO COUNTY HERALD FRIDAY, MAY 14, 2010 3 :SBDC Report Retention marketing matters more now than ever By J. ROY MILLER, State Direc- tor, NMSBDC Network As recently as a few years ago, when a customer had a bad experience and moved his busi- ness elsewhere, he shared his story with neighbors or business asso- . elates. These days, online social networks provide forums that can spread both facts and rumors to many more people at cyber speeds. Bad cOstomer service today can cost a business not just one customer but potentially hun- dreds or thousands more who de- cide not to tr3( a product or ser- vice based on one customer's negative experience. That's why it's more important now than ever to retain existing customers and keep those customers happy so negative comments never have the opportunity to spread. Make customer service a priority. Set the example for employees, who learn by seeing and doing what you do. Make suggestions and invite workers to come up with their own sugges- tions for how customers could be better served. Good customer ser- vice starts with the boss. Stand behind your product or service. Guarantees. whether .written or oral, provide trust, and customers come back to busi- nesses they can trust. Many cus- tomers are willing to pay more just knowing they have recourse if the product or workmanship should fail. Act on complaints. For ev- ery customer who complains, an other 26 have similar problems they haven't resolved, according to the U.S. Office of Consumer Affairs. Think of complaints as market research you didn't have to pay for, and then respond by fixing the problem.( ( Reward loyalty. Every cus- tomer wants to know that his or her business is appreciated. Cus- tomers often go elsewhere simply because they feel ignored. Let your customers know you appre- ciate their business by saying thanks through words, letters and small rewards.( ( Provide incentives. Promo- tional campaigns that provide an incentive to existing customers for doing business with your company in the future can gener- ate additional business you would otherwise have missed out on. A discount, gift or chance to wm additional services will of- ten cost you little at wholesale but can spur much more in rev- enue and loyalty.( ( Make things simple. Make 0ralda A. Dimas Oralda A. Dimas, 87. a longtime resident of Lordsburg passed away Thursday May 6. 2010 at Gila Regional Medical Center in Silver City. Visita- tion was Monday, May 10 'h, 2010 from 5 to 6 pm at St. Joseph's Catholic Oralda A. Dimas Church in Lordsburg where a prayer vigil began at 6 o'clock that evening. Mass of the Resurrection was Tuesday mrning at 10 at St. Joseph's Catholic Church with Fr. "Michael Williams. Pastor offi- "giating. Concluding services and interment followed at Shakespeare Cemetery. Oralda, a loving wife. mother and grandmother was !born November 2, 1922 in : Vaughn. New Mexico to Pedro and Gavina Gallegos Apodaca. :She has been a resident Of Lordsburg since 1968 having previously lived in Bowie. Ari- zona. She was a homemaker and a member of St. Joseph's Catho- lic Church where she had been an active member of the Altar Society. She will be remem- , bered for her beautiful smile, :compassion for others, and her ' true faith in the Lord JeSus Christ. -. She is survived by her hus- : band of 67 years, Bennie Dimas *of Lordsburg; 3 daughters, Maria Rosalinda Gutierrez and her husband Francisco of Fresno, CA, Carmen Acosta and " her husband Frank of Lordsburg, Charlene Dimas- Peinado and her husband Epifanio of Whittier. CA. 3 sons. Bennie Dimas Jr. and his wife Mary Frances of Santa Fe. ". NM. George Dimas and his wife ; Alice. Tommy Dimas and "Jeannie Palacios all of ;Lordsburg. Oralda was blessed with 17 grandchildren. 16 great .grandchildren and 1 great great randdaughter, all whom she , was preceded in death by 2 daughters. Maria Antonia Dimas and Patricia Dimas, 4 brothers and l sister. Pallbearers were her grand- children. Joseph Acosta, Esteban P'einado. Christopher t)imas. George Daniel Dimas. Michael Dimas. James Dimas and Gabriel Rodriguez. Entrusted to the care of Baca's Funeral Chapels. Exclu- sive provider for "Veterans & Family Memorial Care". To sign the online guest book or to send a card, please visit our website at 811 S. Gold Ave., Deming, NM 88030. Phone: 575.546.9671 Lucia C. Gutierrez Lucia C. Gutierrez. age 82, former Lordsburg resident, passed away May 4, 2010 in Tucson. Ari- zona. Lucia was born in Valedon, N M daughter of Ysabel and Benjamin Chavez Sr. both of whom pre- ceded her in Lucia C. death. Lucia Gutierrez lived in Tucson for the past 56 years, a pioneer in the bilingual program since its inception she retired from the TUSD (Tucson Unified School District) after 6 years of ser- vice as a teacher's aide. She is survived by her husband Merced. son Conrad and spouse Dianne, grandson Martin, and daughter Marcia. tCvo brothers Rodolfo and Benjamin Chavez and many nephews and nieces. Visitation and rosary were held at the Del Angel Funeral Home on Sunday May 9 and Mass of the Resurrection was held at St. Margaret Mary's Catholic Church on Monday May 10, and Lucia's final resting place is Holy Hope Cemetery in Tucson. Pallbearers were Conrad Gutierrez. Martin Gutierrez, Matt Diaz, Jimmy Chavez, David Chavez, and Wally Chavez. --, New Mexico Press "4' Association Member iHidalgo County Herald (USPS II!1 020697) is published weekly by Hidalgo County Herald in the City of Lordsburg, County of Hidalgo, 1212 E. Motel Drive, Suite B, Lordsburg, New Mexico 88045-1948, "152 issues a year. Subscription rates vary. Subscription rate is $30 .,per year. Requests for corrections and complaints concerning news iland editorial content of the Hidalgo County Herald should be di- :lrected to the editor. For further information on the Hidalgo County .1Herald's approved grievance policies, readers may contact the pub- "lisher. Any unsolicited manuscripts become the property of the Hidalgo County Herald and will not be.returned. All information con- tained here!n is copyrighted 2010by the Hidalgo County Herald. All photos/stories, unless stated, are written by our staff. POSTMAS- TER Send address Changes to Hidalgo CountyHerald, 212 E. Mo- ltel Drive, Suite B, Lordsburg, NM 88045-1948. Periodicals Postage ,, )aid at Lordsburg, New Mexico. PUBLIsHER/EDITOR: Brenda Hood ADVERTISING MANAGER: Glenda Greene PHONE: 575-542-8705 FAX: 575-542-8704 E-MAIL hcherald @ it easier to buy from you than from your competitor by offering convenience and simplicity. Something as Simple as includ- ing a self-addressed envelope when documents must be re- turned tells your customers you care about making their lives less complicated.( ( Listen. Be aware of the needs Of your customers even if they aren't expressed. Take time to watch their habits as well as listen to their concerns. This type of research often uncovers hidden opportunities that allow you to meet more of your customers' needs. Actively look for oppor- tunities to provide more value to your customers, whether it's in the form of a more pleasant experi- ence, greater cleanliness or friendlier service.( (The New Mexico Small Business Develop- ment Centers offer workshops that can help your business survive and thrive du.ring a slow economy. Western New Mexico University's Small Business De- velopment Center offers assis- tance to entrepreneurs who are starting a business or wanting to expand an existing business. These services are available at no cost. Call 538-6320 for an ap- pointment with a business advi- sor, or email The SBDC office is located on the second floor of the Besse-For- ward Global Resource Center on 12th Street. More information may be found at index.html. Call or email the SBDC of- fice for information about the fol- lowing events: May 23-28 - New Mexico Economic Development Course June 9 - New Mexico's Own Wholesale Market Ready Workshop HCotamty 4t4 , RELAY FOR LIFE June 18, 2010 There are currently 21 teams enrolled in this year's event! Below are a few of the fund raising events scheduled by these teams: Mastey Famlll Team Dance May 14 9pm Animas Community Ctr Ledtbnl lllce Dept. Car Wash May 15 9am Inlll Babe Sale Moy 15 9am Saucedo's Parking Lot Kerr Famill laffle 1/2 Beef: $5 ea or 51520 Call 575-313-2606 To list your teams' event, call the Herald at 542-8705 or ernail hcherald i i SHNH featured employees , Maria Rodriguez, CAN, Rosa Maria Olivo, Housekeeping, and Maria Luisa "Licha" Mendoza, Dietary are Sunshine Haven Featured Employees. They have exhibited commitment and dedication to the residents and the facility. Rays of Sunshin By LORENZO ALBA, JR. The days are getting warmer as the sun keeps shining on us here in Hidalgo County. Sun- shine Haven is sunny as usual this week; our daily operations are running smoothly, thanks to our great staff and management team. Rosie Loy, is our beloved Dietary Man- ager at Sunshine Haven Nursing Home. She has been with us for two and a half years now. She has worked in dietary for more than 15 years in places like Fort Bayard, here in New Mexico and in the eastern Sierra region of California. She's leen working here way up and truly enjoys here job. "1 like the small homely feel of our facility at Sunshine Haven. There is a family atmosphere in our facility; the residents and staff are like a big amily" states Rosie Loy. Rosie Loy resides just out- side of Silver City and is the mother of five children. She is another one of the assets here at Sunshine Haven. Loy's staff is made up of eight loyal and hard working em- ployees. They ensure that our resi- dents are fed nutritional well-bal- anced meals three times a day and that all of our residents are satis- fied nutritionally. Courtesy photo tes for Sunshine Haven Our residents are happy for busy with activities and life here the most part with the food at at their home. We have been add- ing more and more outdoor ac- tivities and sce- nic drives to our activities. The remod- eling of our 100 wing continues, as the roses and flowers doriated by you fine people are blooming and looking beauti- ful as ever. We appreciate your I generosity. ./ I Again W e i n- vite you to come visit ,out facility ] and take a tour Rosie Loy and if we can Sunshine Haven and we are al- help you with one of your loved ways happy to abide with alter- ones please do not hesitate to call native meals and extras, like in- . or stop by and ask about or long- between meal snacks and bever- term care services. ages. See you next week. The residents have been 408 Main Street Lordsburg, NM 88045 (575) 542-9444 Harry Bright/Owner  Cremations and Monuments Grant Luna Hidalgo Catron Counties Gljeellt out our great Ibtlntla/ ,.ppraisals: ..7-lome, anch & Commercial Hachita- BR,  Bath MH plus extras 10 acre lot in Animas 59 Lee Trevino Corner Lot. q Commercial Buildings on 0 block of Shakespeare 30 Acres vacant land availabl in Cotton City 505 East 'E' Street.. 0000.00Pai:ane Appraisals & Rentals Property Management, Don Kerr-Real Eslate Broker & Certified Appraisal $12 Largest Inventory of Quality Used Vehicles in the Area! Check out these great on used Trucks! 2004 Ford Expedition 1994 GMC Sierra 2008 Ford F-250-Diesel 2005 Ford F-250 2009 Ford F-150 G01d 2006 Ford Escape 2004 Chev 4500 Flatbed 4Dr Diesel 2003 Chrysler Town & Country Van i : -: ......... -00e4  ..... 2008 Mitsubishi ipse 2008 Fore[ Escape "2005 Nissan Sentra 2006 Ford 500 2003 Hundai Accent 2009 Ford Fusion 2009 Ford Mustang 2008 Chevy Impala 2002 Pontiac Grand Am 2009 Ford Focus (Blue) 00MITH F R 412E 04 r,v3 ?: , 0 D INC. g, NM i i