Newspaper Archive of
Hidalgo County Herald
Lordsburg, New Mexico
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May 21, 2010     Hidalgo County Herald
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HIDALGO COUNTY HERALD FRIDAY, MAY21,2010 9 SBDC Report The Expanding Universe of the Social Media Sphere Nina Anthony, SEO Consult- they must earn credibility in the That way you can meet ant for WESST community as "thought lead-more people and welcome them. Social media give businesses ers." The front seats at events tend to the opportunity to share knowl- edge and influence customers"like never before. Unlike traditional, outbound marketing, in which businesses buy space in newspa- pers or airtime on television, the social Web offers an almost in~fi- nite number of free or low-cost distribution channels to directly reach and influence consumers. Small businesses can par- ticipate in this increasingly so- cial world of consumer-business mass collaboration in several ways. Networking sites such as LinkedIn, Facebook and Twit- ter let people connect with peers, customers and "influencers," people who win a strong following of friends, fans and supporters by regularly submitting high-quality content to social media sites. Company- sponsored fan pages on Facebook allow businesses to stay current with customers and get instant feedback about prod- ucts or services. Blogs can create and main- tain personal bonds with cus- tomers. Blogs with interesting content and regular updates at- tract inbound links, which draws search engines. A blog syndi- cated with an RSS feed auto- matically sends new posts to subscribers. Wr'iting and publishing original articles and online press releases optimized to attract search engines allows a com- pany to share news about a ser- vice or product It can be sub- mitted to a free or subscription- based online newswire service to help build links and traffic to a business's Web site. (Find article directories by googling "submit article.") Establishing a reputation on social news and bookmarking sites like Digg, StumbleUpon and Delicious can generate busi- ness for consultants and other professionals. These sites cater to a narrower topic- or indus- try-focused audience. Network members can submit original articles or share links to articles they think will resonate with the social community, but before they can promote their services, IGongratulations, On gour graduation! Videos are another vehicle for disseminating mfirketing messages online. According to February search engine numbers from comScore, video searches on YouTube now represent 25 percent of all Google search queries in the U.S. Businesses should weigh the benefits of hosting videos exclusively on their own sites to attract the most direct traffic versus uploading the videos on third-party sites like YouTube and MetaCafe Where they might be seen by more people but divert traffic (and potential links) away from one's Web site. Every business should have a social media strategy based on the needs and interests of its cus- tomers. Success in social media and search engine optimization requires a long-term commit- ment to continually publish high-quality, relevant content that draws Internet attention. WESST offers various low-cost workshops (as well as one-on-one consulting) to help small businesses lever~ige these powerful inbound marketing tactics. Anne Hilbert, CEO of Net- work Navigator, gives some priceless gems of advice about how to network and follow up without being pushy. Don't Go For the Person. Go For the Rolodex. Most people approach someone at a networking event and try to sell them. This may feel pushy. Instead, ask them, "Who do you know that could use my products and services?" They may give you lots of re- ferrals and guess what? If they are interested in your business, they'll let you know. " Draw Out People So They Reveal Their Stories. Ask someone, "What did you do before you started your current business? How did you get started?" These questions make people open up to you and reveal their background, moti- vations and challenges. Then you can have a real conversa- tion with them and let them know how your business can help them. Get To the Event,~arly. be power seats. By arriving early, you can assure yourself a place in these influential circles. Getting there early also eases the nervousness you may be feel- ing. Get Past Your Shyness According to the Shyness Institute, 90% of people define themselves as shy. When you at- tend a networking event, just re- member, that most of the people are just as shy as you are, My light bulb moment came when I real- ized that shyness is actually the highest form of selfishness. If you are paralyzed by shyness and don't talk to people, you can't help them. You are depriving the world of your unique gifts. Follow Up Call the people you met at the event and see if you can have coffee together or a phone meet- ing. Thank you cards and e-greet- ings are wonderful ways of ac- knowledging the person's impor- tance. It's also a great idea to write a quick e-mail to the people you met at the event. Your fortune is in your follow-up. Linda Hollander, The Wealthy Bag Lady, is the (Author of "Bags to Riches" 310-337-1430 h t t p : / / www.WealthyB agLady.com Western New . Mexico University's Small Business De- velopment Center offers assis- tance to entrepreneurs who are starting a business or wanting to expand an e2isting business. These services are available at no cost. Call 538-6320 for an ap- pointment with a business advi- sor, or email sbdc@wnmu.edu. The SBDC office is located on the second floor of the Besse-For- ward Global Resource Center on 12th Street. More. information may be found at www.nmsbdc.com/silvercity/ index.html. Call or email the SBDC of- fice for information about the following events:, May 23-28 - New Mexico Economic Development Course June 9 - New Mexico's Own Wholesale Market Ready Workshop We Knew You Co Cotton City 4-H Rabies Clinic a huge success By Colton Allen~Cotton City 4-H The Cotton City 4-H Club would like to Thank everyone that brought their dogs and cats and horses out the Annual rabies clinic held in Rodeo, NM and in Animas, NM. This was one of our biggest turn outs in many years. The Rabies clinic started out in Rodeo, NM; at the Rodeo Gro- cery Store, according to I)r. Allred they vaccinated 25 animals. Next Stop was Animas, NM; at the Community Center, according to Dr. Allred they vaccinated around 45 animals. A HUGE THANK YOU to all the volunteers and to the 4-H members for making this day such a Huge Success, with- out you we couldn't of made this day happen, and a Huge Thank you to Arenas Valley Animal Clinic for coming out and vacci- nating all of our dogs and cats, and from what I heard checked out a couple of horses to. All in all it was a great day! Hidalgo County Commission Position 2 t4onest Do It, LOVE, NINO DAVE AUNT/' IA RCARET B We're very 1: you! Nina & Family, Grandma & Grandpa & Grandma Toni :" 11" : : q ": i [7 1 i FERNANDO JAVIER IVAN BOTELLO DOMINGUEZ PONCE May God Bless You in your Robert- We are so proud of you. You are an exceptional young man with many opportunitie i, i 8 to the class ] ol 213113! your heart and dreams and you will You made me so proud, Matt. You filled my ,. make it far in life. heart with so many great memories and I I Grandma, Brittam; Brandon, Damian & Nephews/ school graduation! We are very proud of you! From, Your Family I We're so proud of gou and love UOU verg much! thank you for thatl Good Lnck in your journey i choice of life's endeavors! Love, life and God oI bless you. Love you, son. Love, Nit]os Baltazar & Rosa Dominguez Chaires Family .[,ove, [dom TO /g/~ ~fo~i'/e(, ' !. i ' Pa~~ 1"/'01t t4"/'// on your