Newspaper Archive of
Hidalgo County Herald
Lordsburg, New Mexico
July 31, 2009     Hidalgo County Herald
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July 31, 2009

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II  ; I"  ---  i .... - IIl| I I \\; HIDALGO COUNTY HERALD SBDC Report of By JULIANNA BARBEE, DI- RECTOR/Northern New Mexico College Smalt Business Devel- opment Center Attracting customers is a challenge for any business at any time, but during a recession. place-based businesses should pay extra attention to the outdoor signs they use to draw customers in. An outdoor sign is akin to a silent salesperson: it's how a busi- ness communicates its presence and its image to customers and the surrounding community. Re- search has shown that on-premise signs drum up between 20 and 50 percent of business traffic, regar& tess of whether the business is a family-based enterprise, a famil= iar franchise, or a large corpora- tion. That means a large part of a business's success or failure can be attributed to a sign's ability or inability to communi- cate with potential cuseomers. Professional-looking signage benefits an entire neighborhood's economy. Hav- ing no signs or signs that are run- down or covered with graffiti. conversely, reflects poorly on a business and itz surroundings. Businesses should consider the following points when planning outdoor signs: Follow the rules: The size and placement of outdoor signs must comply with local or- tough times in New dinances. If the sign wilt be illu- minated at night, the business ,must obey lighting regulations. Look like a pro: A sign's design and appearance say a lot about the tone and image of the organization it advertises. Poorly made signs create negative im- pressions of a business, while a professionally made sign conveys a sense of pride, permanence and seriousness. SoIid choices: A sign built with sturdy materials can retain its appearance for many years despite exposure to wind, cold and sun. Once built, it should be maintained and repaired as needed. Location, location, lo- cation: Outdoor signs should be placed for maximum visibility to foot and automobile traffic. A business owner should consider the speed of passing cars and gauge how much time drivers will have to read a sign and safely tum into a business's parking lot be- fore deciding where to place the sign and how to design it. Message and medium: A sign should describe a business as concisely as possible so the public knows immediately what product or service it offers. Inter- nal consistency of all its elements a memorable logo, color, font and business name should carry over from the sign to busi- ness cards, letterheads and other Scenic marker recognizes historic Library and Bethel Fuller Continued from Page 1 Hidalgo County Chamber of Commerce. In 1974, Mrs. Fuller,moved to California to be close to her two sons. She died after a short illness on January 8, 1976. The Lordsburg-Hidalgo Li- brary contin- ues to operate in the origi- nal and his- totically pre- served WPA building. It ervation Division and placed On the New Mexico State Rergister of Cultural Properties. In 2004, the building was added to he National Register of Historic Places.' The building has been properly maintained and histori- cally preserved over the years and is considered one of the fin- est examples Of WPA workman - ship. The building not only repre- 4exico marketing materials. (Some busi- nesses go so far as to make their buildings reflect the business's theme, with exterior landscaping and architecture that mirror in- door product and service displays and other promotional material.) A mix of uppercase and lowercase letters in a readable font is more attractive than a busy sign clut- tered with words and gaudy im- ages. Innovate and assimilate: A sign should be innovative enough to stand out from other signs but not s6 far out that it seems alien to the community in which it's located in our case. the tricultural, desert Southwest. This is Article appeared in the July 24 edition of the Silver City Daily Press. and is 83 in the May 3 Finance New Mexico electronic newsletter. FNM is an initiative of the New Mexico Small Busi- ness Investment Corporation (NMSBIC), New Mexico Small Business Development Center (NMSBDC), Empowering Busi- ness Spirit (EBS), the New Mexico Venture qapital Associa- tion (NMVCA) and other partners to assist individuals and busi- nesses in obtaining skills and funding resources for their busi- ness or idea. To learn more about resources available to New Mexi- cans. go to The Western New Mexico University Small Business Devel- opment Center (SBDC) offers as- sistance to entrepreneurs who are starting a business or wanting to expand an existing business. These services are available at no cost. Call 538-6320 for an ap- pointment with a business advi- sor. or email The SBDC office is located on the second floor of the Besse-For- ward Global Resource Center on 12th Street. More information may be found -at index.html. The SBDC is presenting the following workshop. Call or email the office for further infor- mation. August 18 - "Merchandis- is the central facility for the library system that serves all Hidalgo County and has been the center of learning and research, not only for Hidalgo County, but also for visi- tors from all aver the country. Thousands have brnefited from the services provided through the library's educational pro- grams, activities, historical ar- chives and special collections. The library is affiliated with both the New Mexico State Li- brary Association and the American Library Association and is one of only two county libraries in New Mexico. In 2003, the historic WPA building was nominated by the New Mexico Department of Cultural Affairs - Historic Pres- Bethel VernOn Fuller sents a center ing Your Business" culture and research, but is also a re- minder of of literary Senior Citizens Lunch .Menu the deter- mined women, un- der the lead- ership of Bethel Fuller, who took on the task and challenge of starting a library in Hidalgo County. The New Mexico Historic Marker recognizes and pro- motes awareness and apprecia- tion for the historic WPA build- ing and the achievements of Bethel Fuller. Her tireless ef- forts and devotion expanded the literary, cultural and educational atmosphere in Hidalgo County. The marker bestows deserved recognition on "her accomplish- ments, determination and lead- ership. for Se Habla Espanol aliyour AVON needs right here at home! We have many great gift ideas and personal beauty supplies! Call today for a catalog. S: Karen McDonald Reps New Mexico Press I!11 Association Member Hidalgo County Herald (USPS 0206g7) is published weekly by Hidalgo County Herald in the City of Lordsburg, County of Hidalgo, 2"12 E. Motel Drive, Suite B, kordsburg, New Mexico 88045-1g48, 52 issues a year. Subscription rates vary. Subscription rate is $30 per year. Requests for corrections and complaints concerning news and editorial content of the Hidalgo County Herald should be di- reclecl to the editor. For further information on the Hidalgo County Herald's approved grievance policies, readers may contact the pub- lisher. Any unsolicited manuscripts become the property of the Hidalgo County Herald and will not be returned. All information con- tained herein is copyrighted 2009 by the Hidalgo County Herald. All photos/stories, unless stated, are written by our staff. POSTMAS- TER: Send address changes to Hidalgo County Herald, 212 E. Mo- tel Drive, Suite B, Lordsburg, NM 88045-1948. Periodicals Postage Paid at Lordsburg, New Mexico. PUBLISHER/EDITOR: Brenda Hood ADVERTISING MANAGER: Glenda Greene PHONE: 575-542-8705 FAX: 575-542-8704 E-MAIL hcherald Monday, August 3 Hamburger Macaroni Green Beans Corn Apricots Penut Butter Cookies Tuesday, August 4 Baked Ham Carrot/Zucchini/Tomato VW Roll/Margarine calloped Apples Wednesday, August 5 Chicken Fajita Flour Tortilla Chili Beans w/Cheese Gelatin Orange Slices Thursday, August 6 Chicken Fried Steak Mashed Potatoes/Gravy Calfiorni'a Vegetables Biscuit/Margarine Strawberries/Bananas Friday, August 7 Chicken & Noodles Peas Carrots Cornbread/Margarine Fruit Salad Dr. Orona with Arch BishopTutu of South Africa and advisor. US State Department, Washington, DC; human rights conference 2009 FRIDAY, JULY 31. 2009 3 Dr. Michael OI on,a working on two-year project at US Embassy in Vietnam Courtesy information Dr. Michael Orona, JD, Ph.D., a 1988 LHS graduate, is presently, along with his family, at the US embassy in Hanoi, Vietnam on a two year project. Dr. Orona. who earned both a law degree (JD)and a Doctorate of International De- velopment (Ph,D.), has been with the US State Department in Wash- i.ngton. DC as a Foreign Policy Advisor since the year 2000. His work involves international rela- tions in the monitoring of human rights violations i.n non-demo- cratic nations, negotiations in the release of their political prison- ers. and the upgrading of legal codes involving human rights, labor and democratization. Dr. Orona became the State Department's Bureau of Democ- ratization. Labor and Human Rights (DRL) Deputy Director a few years ago assigned to the South Asia portfolio that covers Korea, Southern China. Cambo- dia. and Vietnam. In the past Dr. "Orona was assigned to the Sub- Saharan Africa portfolio as advi- sor where he oversaw projects in such troubled areas of Africa as Darfur in the Sudan, Angola. the Congo and South Africa. The two-year project in Hanoi came as a result, of Dr. Orona's release of seven Vietnam- ese political prisoners and his as- sistance to the Vietnamese gov- ernment in upgrading their legal codes toward improving diplo- matic relations with the interna- tional community. Letters of commendation to Dr. Orona have come in the past from such no- tables as former Secretaries of State. General Colin Powell and Dr. Condoleezza Rice: and more recently from US Ambassador to Vietnam Michael Michalak: Dr. Ngai Nguyen. Vice-Secretary of the Democratic Party of Vietnam. and recognition from human right advocate Archbishop "Tutu of South Africa and current US Secretary of State Hillary Clinton, his new boss. On a personal note, Dr. Orona is accompanied in Hanoi by his wife, Selena, and their three chil- dren, Octavio, Joaquin and Ayla, ages 9, 6 and 4 respectively? The older children will be attending I I I I $12 vppr aisais : .r2-lome, "anch & Commercial Hachita-2 BR, 2 Bath MH plus extras 609 E. 'B' Street 62o E. 6th St. 3BR, 2 Bath. Pyramid Shadows 20+ acres 209 Pyramid-Fixer Upper! 59 Lee Trevino Corner Lot. ,i,1. ' Commercial Buildings on block of Shakespeare I in Cotton City 32 Acres vacant land available I 505 East 'E' Street , ..A I cA | Ill cA !11 t I - Real Estate l Appraisals&Rentals- D STS s4s ssssl ProPerty Manaoement o e - ea .tate Br(ker & Certified Appraisal I - " " Donna Tanker,qey, Licensed AppraiserlAssoc Brokerl -..J -...,. -.. -..F -.. -.. -.. -.. --.,# --.. ,--.l I a school run by the United Na- tions near the embassy where they are staying. Dr. Orona's wife will volunteer in diplomatic missions as a private citizen, as well as doing work with the Baha'i Faith population of Hanoi Dr. Michael Orona is also the author of several papers on hu- man rights and a book. "Los Bra- vos". that depicts the courage of Mexican-Yaqui miners to over- come discrimination in the US in the 1940's. He is. along with his brother Roman Orona. a triathlon competitor (15 mile bike. 5k run and 1500k swiml with several major international triathlon competitions. Michael Orona is the older son of Dr. Joel Orona. Ph.D. and Esther Renteria-Or0na. formerly of Lordsburg. He is the maternal grandson of Manuel and Romi Renteria and the paternal grand- son of the late Frank Orona. Sr. and Marcelina Orona, all of Lordsburg. Dr. Orona: International Triathlon, Washington DC, June 2009 l' Largest Inventory of Qua J eo Check out these great on used. 1tucks! 1996 Toyota T100 2005 Ford F-150 2004 F-150 NICE!! 2007 Ford F-350 2008 Ford F-250 2008 Ford F-150 Low Miles 2008 Ford Explorer 2008 Ford Focus-Silver 2008 Ford Escape 2008 Ford Edge 2008 Ford Fusion 2008 Ford F0cus-Low Miles 2007 Chrysler Town & Country Van 2007 Ford Fusion 2002 Nissan Altima 00MITI002007 Linc01n. T0wno:Car gf00D n IMP 542-3551 I V ! I I I1 , 412 E. Motel Drive, Lordsburg, NM i