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Hidalgo County Herald
Lordsburg, New Mexico
August 22, 2014     Hidalgo County Herald
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August 22, 2014

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HIDALGO COUNTY HERALD FRIDAY, AUGUST 22, 2014 3 SBDC UPCOMING EVENTS By SBDC Staff background, between the words. Your company's mission 2. Define how your customer's statement is your opportunity to life is better because your busi- define the company's goals, eth- ness exists ics, culture, and norms for deci- Start your mission state- sion-making. The best mission ment with the good you do. Use statements define a company's your market-defining story to goals in at least three dimensions: suss out whatever it is that makes what the company does for its your business special for your customers, what it does for its target customer. employees, and what it does for Don't undervalue your its owners. Some of the best mis- business: You don't have to cure sion statements also extend them- cancer or stop global climate selves to include fourth and fifth change to be doing good. Of- dimensions: what the company fering trustworthy auto repair, does for its community, and for for example, narrowed down to the world, your specialty in your neighbor- A well-developed mission hood with your unique policies, statement is a great tool for un- is doing something good. So is derstanding, developing, and offering excellent slow food in communicating fundamental your neighborhood, with em- business objectives, and should phasis on organic and local, at be expressed in just a paragraph a price premium. or two. If you read it out loud, it This is a part of your mis- should take about 30 seconds, sion statement, and a pretty cru- And it should answers questions cial part at that--write it down. people have about your business, If your business is good for like: the world, incorporate that here Who is your company? too. But claims about being What do you do? What do good for the world need to be you stand for? And why do you meaningful, and distinguishable do it? from all the other businesses. Do you want to make aAdd the words "clean" or profit, or is it enough to just make "green" if that's really true and a living? you keep to it rigorously. Don't What markets are you serv- just say it, especially if it isn't ing, and what benefits do you of- important or always true. fer them? 3. Consider what your business Do you solve a problem for does for employees your customers? These days, good busi- What kind of internal work nesses want to be good for their environment do you want for employees. If you're "hard num- your employees? bers"-oriented, keeping employ- 1. Start with a market-defining ees is better for the bottom line story than turnover. And if you're in- You don't have to actually terested in culture and employee write the story--it's definitely happiness, then defining what not included in the mission your business offers its employ- statement--but do think it ees is an obvious part of your through: Imagine a real person strategy. making the actual decision to Qualities like fairness, di- buy what you sell. Use your versity, respect for ideas and ere- imagination to see why she ativity, training, tools, empow- wants it, how she finds you, and erment, and the like, actually what buying from you does for really matter. However, since her. The more concrete the every business in existence at story, the better. (And keep that least says that it prioritizes those in mind for the actual mission things, strive for a differentiator statement wording: "The more and a way to make the general concrete, the better.") goals feel more concrete and A really good market-defin- specific. For example, a busi- ing story explains the need, or ness may differentiate its goals the want, or--if you like jar- of training and empowering gon--the so-called "why to employees by making a point of buy." It defines the target cus- bringing in very high-quality tomer, or "buyer persona." And educators and presenters to help it defines how your business is employees' business expertise different from most others, or grow. That's the kind of speci- even unique. It simplifies think- ficity you should include in your ing about what a business isn't, mission statement. what it doesn't do With this part of the mission This isn't literally part of statement, there's a built-in di- the mission statement. Rather, lemma. On the one hand, it's good it's an important thing to have for everybody involved to use the in your head while you write mission statement to establish the mission statement. It's in the what you want for employees in DECLARATIONS OF CAND Ed Kerr I, Ed Kerr, hereby announce my candidacy for the office of Hidalgo County Commissioner, Position 1. Your continued support will be greatly appreciated. --Ed Kerr Warren Walter www.smithfordlordsburg, com I, Warren Walter, hereby announce my candidacy for the office of Hidalgo County Sheriff. Your vote of support will be very much ap- preciated. --Warren Walter Carmen Acosta I, Carmen Acosta, hereby announce my candidacy for the office of Probate Judge. I have 35 years of service in county government. I have also earned a Certificate of Completion on Probate from NMSU. It would be an honor and privilege to serve as your Probate Judge. I respectfully request your consideration in the 2014 General Election. --Carmen Acosta Saturnine "Nine" Madero I, Saturnine "Nine Madero, Democratic candidate for the office of Hidalgo County Sheriff, respectfully ask for your support in the upcoming General Election in June 2014. Thank you. --Saturnine "Nine" Madero Mark Thomas I, Mark Thomas, would like. to announce my candidacy for the position of Magistrate Judge. Your support will be greatly appreci- ated. Darr Reynolds Shannon -- Mark Thomas I, Darr Reynolds Shannon would like to announce my candidacy for Hidalgo County Commissioner. Thank you to all for the past support, and please know that I work for you...Hidalgo County. -- Darr Reynolds Shannon Marianne (Mimi) Stewart I, Marianne (Mimi) Stewart, hereby announce my Democratic candidacy for the office of Hidalgo County Commissioner, Position 1. Thank you for your support. -- Marianne (Mimi) Stewart Joseph "J.J." Salinas I, Joseph "J.J." Salinas, would like to announce my Democratic candidacy for Hidalgo County Commissioner, Position 2. Your sup- port will be greatly appreciated. -- Joseph "J.J." Salinas Nick Varela Ruiz I, Nick Varela Ruiz, would like to announce my Independent Party candidacy for Hidalgo County Commissioner, Position 1. Your votes of support in the November General Election will be greatly appreciated. Paid by candidates -- Nick Varela Ruiz nt your business. On the other hand, it's hard to do that without fall- ing into the trap of saying what every other business says. Stat- ing that you value fair compen- sation, room to grow, training, a healthy, creative work environ- ment, and respect for diversity is probably a good idea, even if that part of your mission statement isn't unique. That's because the mission statement can serve as a reminder--for owners, supervi- sors, and workers--and as a lever for self-enforcement. If you have a special view on your relationship with employees, write it into the mission statement. If your business is friendly to families, or to remote virtual workplaces, put that into your mission. 4. Add what the business does for its owners In business school they taught us that the mission of man- agement is to enhance the value of the stock. And shares of stock are ownership. Some would say that it goes without saying that a business exists to enhance the fi- nancial position of its owners, and maybe it does. However, only a small subset of all businesses are about the business buzzwords of "share value" and "return on investment." 5. Discuss, digest, cut, polish, re- view, revise Whatever you wrote for points 2-4 above, go back and cut down the wordiness. Good mission statements serve multiple functions, define objectives, and live for a long time. So edit. This step is worth it. As you edit, keep a sharp eye out for the buzzwords and hype that everybody claims. Cut as much as you can that isn't unique to your business, except for those special elements that--unique or not---can serve as long-term rules and reminders. Read other companies' mis- sion statements, but write a state- ment that is about you and not some other company. Make sure you actually believe in what you're writing--your customers and your employees will soon spot a lie. Then listen. Show drafts to others, ask their opinions, and really listen. Don't argue, don't convince them, just listen. And then edit again. And, for the rest of your business's life, review and revise it as needed. As with everything in a business plan, your mission statement should never get writ- ten in stone, and, much less, stashed in a drawer. Use it or lose it. Review and revise as necessary, because change is constant. An archive of SBDC Busi- ness Reports can be found at http://www.grantcounty items Western New Mexico University's Small Business De- velopment Center offers assis- tance to entrepreneurs who are starting a business or wanting to expand an existing business. These services are available at no cost. Call 538-6320 for an ap- pointment with a business advi- sor, or email The SBDC office is located in Watts Hall at 500 18th Street, at the intersection of Swan and Sil- ver Heights Blvd. An appoint- ment at your office is available by request. More information may be found at index.html. Contact the SBDC office to get details about the following event: August 26, Social Media for tour Business Continued from Page I Thursday evenings. The Sassy the 2005 collection of photos, Summer Transfer Station Sunflowers beginning line dance please bring your photo to the group is meets at the Senior Herald on Mondays from 9 to 2 hours Citizen's Center from 8:30 to or Tuesdays from 9 to 5 p.m. The Hidalgo County Trans- 9:30 a.m. every Wednesday morn- You will also need to provide fer Station is open on Saturdays ing. Bring your water and come branch of armed forces served from 9 a.m. to 2 p.m. and Sun- join in the fun for some low im- and war or conflict the veteran days from 1:00 to 4:00 p.m. dur- pact exercise, good music and served in, if applicable. If you ing the months of May-August. fun! It's free and no experience is are unsure whether or not the necessary. For more information photo is on file, call 575-542- AI-An0n call Fabiola Cane 575-542-2356. 8705. BayardA1-Anon. 6p.m. atthe Step Aerobics New Church of the Southwest Desert (1300 N. Bennett behind Food Basket in Silver City) until further notice. Meets Wednes- days. 575-313-7094 Literacy Program The Hidalgo County Lit- eracy Program (HCLP) offers 1- to-l/class tutoring for basic read- ing, language, math and com- puter skills. HCLP also offers tu- toring in English Second Lan- guage (ESL) and pre-GED/GED prep. Office location is 317 E. 4 St., Ste. B. Entrance to HCLP is located off the alley, second door to the right. Contact Program Di- rector, Sherri Arredondo at 575- 313-7738 or 575-542-9407, email Water Aerobics Active and Alive Water Aero- bics will be held at the Comfort Inn on Tuesdays and Thursdays from 9:30 to 10:30 a.m. For more information call Fabiola Cane 575-542-2356. Wednesday Bible Study The Church of Christ (5th & Pyramid) hast started Wednesday Bible study again at noon. The study hour is open to men and women. For more information contact Karen McDonald at 575- 313-5963 or Lindy Kerr at 575- 538-8446. Line Dancing The Crooked Halos ad- vanced line dance group is meets at the Senior Citizens Center from 6:15 to 7:30 p.m. on Monday and Senior Citizens Lunch Menu Monday, August 25 Chicken Strils Mashed Potaoes/Gravy Broccoli Carrots WW Roll/Margarine Oatmeal Cookie Tuesday, August 26 Pork Posole Calabacitas Flour Tortilla Tossed Salad/Dressing Bread Pudding/Topping Wednesday, August 27 Oven Baked Chicken Rice Pilaf Broccoli/Margarine Cherry Cobbler Ice Cream Thursday, August 28 Roast Beef Mashed Potatoes/Gravy Baby Carrots Dinner Roll/ Margarine Chocolate Cake Friday, August 29 Tuna & Noodles Tossed Salad/Dressing Cornbread/Margarine Pears & Mandarin Oranges LOCALLY O ED & OPEtb TED ..wr 575-494-1385 Hidalgo County |lJ| # New Mexico Press lip Association Member Hidalgo County Herald (USPS 020697) is published weekly by Hidalgo County Herald in the City of Lordsburg, County of Hidalgo, 212 E. Motel Drive, Suite B, Lerdsburg, New Mexico 88045-1948, 52 issues a year. Subscription rates vary. Subscription rate is $40 per year by USPS mail, $25 per year by email. Requests for correc- lions and complaints concerning news and editorial content of the Hidalgo County Herald should be directed to the editor. For further information on the Hidalgo County Herald's approved grievance iPolicies, readers may contact the publisher Any unsolicited manu- scripts become the property of the Hidalgo .County Hera d and w not be returned. All information contained herein is copyrighted 2014 by the Hidalgo County Herald. All photos/stories, unless stated, are written by our staff. POSTMASTER: Send address changes to Hidalgo County Herald, 212 E. Motel Drive, Suite B, Lordsburg, NM 88045- 1948. Periodicals Postage Paid at Lordsburg, New Mexico. PUBLIsHER/EDITOR: Brenda Hood ADVERTISING MANAGER: Glenda Greene PHONE: 575-542-8705 FAX: 575-542-8838 E-MAIL The Active and Alive Hot Steppers Aerobics class is held at 6:15 PM at Central Elementary School on Tuesday and Wednes- day. For more information call Fabiola Cane 575-542-2356. Emergency food boxes Suicide prevention Suicide Prevention meetings are held the first Monday of each month at the Hidalgo Complex in Lordsburg at 7:00 p.m. The public is invited. AA/NA Meetings Emergency Food Boxes are Alcoholics Anonymous (AA) available to families in need at meetings are held on Wednesdays La Frontera NM, located at 332 E from 8-9 PM at 1036 E. Motel Motel Dr in Lordsburg. To get a Drive and Fridays at noon at La box, stop in anytime MondayFrontera in Lordsburg. Narcotics through Friday from 8:30 am to Anonymous (NA) meetings are 12 noon. For more information held on Saturdays from 5:30-6:30 about this or other food programs PM at the First Methodist in Hidalgo County, call Christy Church. For more information at 520-507-0455. call 575.542.8115 or 575.654.6698. Veteran photos Listing your event The Hidalgo County Her- ald is currently accepting pho- Have your upcoming event tos of veterans to be added to listed in the Hidalgo County Her- our existing database of more aid by calling 575.542.8705 or than 300 photos. If you or your emailing it to hcherald @aznex loved one was not included in .net or hcherald@ Cotton Transition Assistance Prog. enrollment began Aug. 11 Submitted by USDA/Lordsburg the required 7.3 percent for the U.S. Department of Agricul- 2015 crop year. The Budget ture (USDA) Farm Service Agency Control Act of 2011 requires Administrator Juan M. Garcia to- USDA to implement these re- day announced that farmers can ductions to program payments. enroll in the Cotton Transition CTAP and the Stacked In- Assistance Program (CTAP) from come Protection Plan were es- Aug. ll, 2014 through Oct. 7, tablished by the 2014 Farm Bill. 2014. The Farm Bill builds on historic The program, created by the economic gains in rural America 2014 Farm Bill, provides interim payments to cotton producers over the past five years, while during the 2014 crop year until achieving meaningful reform the Stacked Income Protection and billions of dollars in sav- Plan, a new insurance product ings for taxpayers. Since enact- also created by the legislation, is ment, USDA has made signifi- available. Details on the plan will cant progress to implement each be released by mid-August, provision of this critical legis- "The Cotton Transition As- lation, including providing di- sistance Program is another mile- saster relief to farmers and stone in USDA's ambitious ranchers; strengthening. risk timeline for implementing the management tools; expanding provisions of the 2014 Farm Bill. access to rural credit; funding Cotton producers now have a risk critical research; establishing management tool in place," said innovative public-private con- Garcia. "To help us provide the servation partnerships; develop- best service possible, cotton pro- ing new markets for rural-made ducers are encouraged to sched- ule an appointment with their lo- products; and investing in infra- cal Farm Service Agency office structure, housing and commu- early in this enrollment period," nity facilities to help improve added Garcia. quality of life in rural America. CTAP applications approved For more information, visit before Oct. 1, are subject to con- gressionally mandated automatic For more information about reductions of 7.2 percent for the CTAP, visit a local FSA office 2014 crop year. Applications ap- or go online to proved after Oct. 1 will be reduced TRANSMISSION SERVICE Includes a 27-point vehicle inspection ~ aCar~atsh' ! , 1 Tax and shop supplies not included LUBE, OIL & FILTER Includes a 27-point vehicle inspection | supplies not included II I I I II IIII I L I *c .=tails Includes a 27-point vehicle inspection M oeep Your * e' L ti! OC Tax and shop supplies not included L./ 542-3551 412 E. Motel Drive, Lerdsburg, NM Come in and take a look at our full line of new Fords. If we don't have it we can get it. Freeport Employees: Ask about our Special Pricing on New Fords Check our our great selection of Tires at competitive prices!