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Hidalgo County Herald
Lordsburg, New Mexico
November 20, 2015     Hidalgo County Herald
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November 20, 2015

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HIDALGO COUNTY HERALD FRIDAY, NOVEMBER 20, 2015 3 ssDc 10 ti for afe winter driving: How to reasons your small business will fail (and how to avoid them) Continued from Page l small, cleared spot on your wind- By SBDC Staff there's strong demand, you prob- A successful business keeps shield reduces your visibility and According to Small Business ably have a lot of competitors and its eye on the trending values and is quite dangerous. Administration research, only are failing to stand out in the interests of its existing and pc- Accelerate slowly to half of new businesses survive for crowd, tential customers. Survey custom- reduce wheel spin. If starting the first five years and only one- How to Avoid Value Proposition ers and find out what their inter- from a standstill on slick snow or third of new businesses are able Failure ests are and keep abreast of ice, start in second gear if you to survive for 10 years. The in- What sets your business changes and trends using cus- have a manual transmission or verse is compelling as we can apart from competitors? How do tomer relationship management gear-selectable automatic so the conclude that if only 50% of new you conduct business in a way (CRM) tools. Effective use of vehicle is less likely to spin the businesses survive forthe first five that is totally unique? What are CRM can help keep your busi- tires. years, then the other 50% fail in your competitors doing better ness from failing. Reduce your speed and the first five years. We can also than you are? Develop a custom- If 50% of new businessesdrive smoothly. In slippery con- conclude that about 65% of new ized approach or service package fail, then 50% of new busi-ditions, tires lose their grip more businesses don't make it to the that no one else in your industry nesses can succeed. Starting a easily, affecting all aspects of ten-year mark. is using so you can present it asa business is an exciting endeavor your driving: braking, turning, Forbes reports an even more strong value proposition that at- that requires a clearly defined and accelerating. Keeping the grim statistic, based on tracts attention and interest, product or service and a strong speeds down will give you more Bloomberg research, that of ev- This is how you build a market demand for it. Whether time to react to slippage or a pos- ery 10 businesses, eight fail brand. Your brand is the image you desire to start a new busi- sible collision, and it will lessen within the first 18 months. What your customers recognize and ness or you're already running the damage should things go are the reasons businesses fail to associate with your a business, you must understand wrong. thrive, given a 50/50 chance of business. Your brand identity, in- that success depends on carefulAllow longer braking survival and assuming a product eluding your logo, tagline, col- strategic planning and sound fis- distances. Plan on starting your or service for which there's a de- ors, and all the visible aesthetics cal management that begin prior braking sooner than you nor- mand? We will discuss three of and business philosophies that to startup and continue through- really would in dry conditions to the reasons businesses fail and represent your company should out the life of the business, give yourself extra room, and use some ways you can avoid busi- be supported by your value An archive of SBDC Busi- more gentle pressure on the brake ness failure, and continue with the proposition. It should separate ness Reports can be found at pedal. other three in next week's busi- you from the pack and present http://www.grantcountybeat Don't lock your wheels ness report, your individual perspective to .com/index.php/archived-items when braking. Locked wheels Six Reasons Businesses Fail: your customers. Do everything Be one of the 50% who suc- can make the vehicle slide or 1. Leadership Failure. you can to present that unique ceed! Western New Mexico skid If you have an older vehicle Your business can fail if you value proposition to your market University's Small Business De- without an antilock braking sys- exhibit poor management skills, so you can capture a market share velopment Center assists entre- tom (ABS), you may need to gen- which can be evident in many and begin building your conver- preneurs who are starting a busi- forms. You will struggle as a leader sion rates, ness or wanting to expand an ex- if you don't have enough experi- To publicize your brand and isting business. We will help you ence making management deci- set yourself apart, you will also to formulate a business plan that sions, supervising a staff, or the need to step up your marketing will crystalize your ideas into vision to lead your organization, plan and use as many venues as real action. These services are Perhaps your leadership team is possible to present your brand to not in agreement on how the the public. You may be far better available at no cost. Call 538- business should be run. You and than your competitors but that 6320 for an appointment with a your leaders may be arguing with won't make any difference if your business advisor, or email each other publicly, or contradict- prospects don't even know you're sbdc@wnmu .edu. The SBDC ing each other's instructions to in the game. Use social media, office is located in Watts Hall the staff. When problems requir- word of mouth, cold calling, di- at 500 18th Street, at the inter- ing strong leadership occur, you rect mail, and other tried-and-true section of Swan and Silver may be reluctant to take charge marketing techniques. Ensure Heights Blvd. An appointment and resolve the issues while your you have a well-optimized online at your office is available by business continues to slip toward presence, develop lead genera- request. More information may failure, tion and contact information cap- be found at www.nmsbdc .org/ How to Avoid Leadership Fail- ture techniques such as offering silver-city. are high-quality content on your site, The WNMU campus along Dysfunctional leadership in a subscriber newsletter, and infer- with the SBDC office will be your business will trickle down mation giveaways, closed for Fall Break and and affect every aspect of your 3. Not in Touch with Customer Thanksgiving during November operation, from financial manage- Needs. 23-27. ment to employee morale, and Your business will fail if you Contact the SBDC office once productivity is hindered, neglect to stay in touch with your for information about the fol- failure looms large on the hori- customers and understand what lowing event: zon. Learn, study, find a mentor, they need and the feedback they December 2 - "How to Start e roll in training, conduct per-" 6ffer. Your customers'may iike a Business" .... serial'research - do whatever you y0urproduct or s erv~c,e but per- can to enhance your leadership skills and knowledge of the in- dustry. Examine other business best practices and see which ones you can apply to your business. 2. Lacking Uniqueness and Value. You may have a great prod- uct or service for which there is strong demand, but your business is still failing. It may be that your approach is mediocre or you lack a strong value proposition. If haps they would love it if you changed this feature or altered that procedure. What are they tell- ing you? Have you been listen- ing? Or is the market declining? Are they even still interested in what you're selling? These are all important questions to ask and answer. Maybe you're offering a product or service that is fallen well below trend. How to Avoid Losing Touch with Customers Lordsburg Hidalgo Library is now available at your local library. manage challenging road conditions tems may bend the laws of phys- ing or cornering. ics, but they can't overcome stu- Be extra wary of other pid. motorists. They may not be driv- Don't let four- or all- ing as cautiously as you, so leave wheel drive give you a false extra space, avoid distractions, sense of security. 4WD and AWD and be predictable, signaling systems only provide extra trac- clearly ahead of any turns or lane tion when accelerating. They changes. provide no advantage when brak- i!iiii i =>i! ............ Family donates $1000 to GRMC Foundation The Gila Regional Medical Center (GRMC) Foundation recently tly apply the brakes repeatedly received a donation of $1000 from the family of a patient that was in a pulsing motion to avoid hav- cared for at GRMC."The staff was so kind, helpful, thoughtful and ing them lock up the wheels. If your vehicle has ABS, simply depress the brake pedal firmly and hold it down. The shuddering sounds and pedal feeling is ex- pected (don't lift off the brake); the system is doing its job. Perform one action at a time when accelerating, brak- ing, and turning. Asking a ve- hicle to do two things at once-- such as braking and turning, or accelerating and turning--can reduce your control. When tak- ing a turn on a slippery surface, for instance, slowly apply the brakes while the vehicle is going straight. Avoid sudden actions when cornering. A sudden ma- neuver-such as hard braking, a quick turn of the steering wheel, sudden acceleration, or shifting a manual transmission ---can up- set a vehicle's dynamics when it's taking a turn. Rapidly transfer- ring the weight from one end or corner to another can throw a car off balance. In slick conditions, this can cause it to more easily go out of control. Be ready to correct for a slide. Should the rear end of the vehicle begin to slide during a turn, gently let off on the accel- erator and turn the steering wheel in the direction of the slide. This will help straighten it out. Elec- troni6 stability control will also help keep control in a slide situa- tion. But remember, safety sys- Hidalgo County I!!1 # New Mexico Press IIII Gracias a t0da la gente que gener0samente n0s Association Member il yudo en este ti imp0 de dipole para n0S0trosHidalgo County Herald (USPS 020697)is published weekly by qos se los de' u ,lva con bendiciones, Son 10 Hidalgo County Herald in the City of Lordsburg, County of Hidalgo, 212 E. Motel Drive, Suite B, Lordsburg, New Mexico 88045-1948, dese0s de Martha (Campos), Pepit0, Natali y 52 issues a year. Subscription rates vary. Subscription rate is $40 familia, per year by USPS mail, $25 per year by email Requests for correc- tions and complaints concerning news and editorial content of the En Paz Oeseanse Hidalgo County Herald should be directed to the editor. For further information on the Hidalgo County Herald's approved grievance Abtalio Caldera 1todarte policies, readers may contact the publisher. Any unsolicited manu- scripts become the property of the Hidalgo County Herald and will personal; they felt like Guardian Angels" said the family in a thank you card to the hospital. Alfred Sedillo, president of the GRMC Foundation, stated that, "It is a testament of the quality care that the hospital gives to our patients every day.This donation will go to help the hospital continue that great care, a service the GRMC Foundation has facilitated since its founding." Since June of 1988, the GRMC Foundation has donated over $3 Million dollars to help support the hospital with needed equipment as well as assist pa- tients with costs related to cancer treatment. Pictured above are Brian Cunningham, GRMC CEO and Alfred Sedillo, GRMC Founda- tion President. Courtesy photo 206 South Main Street(57.5! ,a9 0~ &Bo.;6~96Lordsbu!.g? NM 88045'.l Iordsburgcoc@ aznex ~' By MARSHA HILL~Director beginning at 5:00 pm and the Tis the season! The Christ- parade will start at dark:30! The mas Holiday is upon us. The fire department encourages every- Christmas Committee, Lordsburg one to dig out their lights and fire Volunteer Fire Department, and up their generators al~O~e~ a numerous others have been busy float in the parade. The Moon- preparing for community events, light Madness Eventwi'tt ake The Annual Community Christ- place at the Special Event Cen- mas Tree Lighting will be on ter. Thursday, December 3 @ 6:00 Something new to the com- pm in the vacant lot next to West- munity this year is a Christmas ern Bank's branch drive through. Sing-a-long scheduled for Sun- There will be hot chocolate, cook- day, December 13'h at 4:00 pm at ies, and a sigecial visitor from the the Community Christmas Tree North Pole! and Nativity Scene. Everyone is On Friday, December 4'qs theinvited to attend and participate. LVFD'sAnnual Christmas Light For information on any of Parade and Moonlight Madness. these events, please contact the The Light Parade will line up at Chamber of Commerce at 575- the east end of the fairgrounds 542-9864. www.smithfordlordsburg, com e ed rvi ce? employees specml We offer great deals on tires, ," prtcing on new and and Discounts on oil changes use ehi Cles . and brake repairs. Keep Your WE Loc Thank you tO all the people who generously helped us in thistime of mourning for us. not be returned. All information contained herein is copyrighted 2015 by the Hidalgo County Herald. All photos/stories, unless stated, are written by our staff. POSTMASTER: Send address changes to Hidalgo County Herald, 212 E. Motel Drive, Suite B, Lordsburg, NM 88045- 1948. Periodicals Postage Paid at Lordsburg, New Mexico PUBLISHER/EDITOR: Brenda Hood ADVERTISING MANAGER: Glenda Greene PHONE: 575-542-8705 FAX: 575-542-8838 E-MAIL hcherald @gilanetcom May ibu Rest in Peace Natalie Caldera Rodarte WILL any written deal to keep your business in Hidalgo County! 542'3551 FORD 412 E. Motel Drlve, Lordsbutg, NM Come in and take a look at our full line of new Fords. If we don't have it we can get it. Freeport Employees: Ask about our Special Pricing on New Fords GUN DEALER 100o Birchfield Street * Lordsburg, NM We are right next to Love's Truck StopWe do transfers[ _ ~ .BI! Ill[ 0 have to pay back for your Gold Jewelry, Scrap, Broken Pieces, Dental, any condition, 8K-18K 575-639-2484 COTTAq E HOUSE 2 1 4 E. MOTEl Drive Check our our great selection of Tires at competitive prices!