Newspaper Archive of
Hidalgo County Herald
Lordsburg, New Mexico
December 9, 2011     Hidalgo County Herald
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December 9, 2011

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6 HIDALGO COUNTY HERALD "~ FRIDAY, DECEMBER 16, 2011 Karen Norrick Selling a Dream in Real Estate By DAWN AERTSlRodeo Karen Norrick doesn't just sell parcels of land. In Rodeo, she also sells dreams. "Wesee a lot of people come here from the Northeast - from places like Michigan, and Ohio," says Norrick from her modest of- flee situated on the so- called 'invisible line' be- tween Arizona and New Mexico. "People have expectations and we have the good weather. According to Norrick, buyers often come to this part of New Mexico with a go-go lifestyle from the past, still looking for their dream. Now whether they're happy and adapt to life here, (well that) she says, is another thing. Norrick has helped hundreds of people find their dream s~te over the past 18 years. Before joining her mom's realty business in Lordsburg, she learned the trade well, and finally opened up her own office in the 1990'S. "I never take this wanted to be Unfortunately, with no idea on how to work that out." Like most buyers, the tran- sition would take time. "I thirik we were both ready for a move though, a real change in lifestyle," says Norrick of South- ern California and the high cost up on a ranch in Cotton City, New Mex., said she "Peolgle are always looking for what they see as their ideal location or home," explains Norrick. "And different people are attracted to this area for very different reasons?' For one thing, Norrick points out that it is much easier for people to check out a town, the-landscape and views 6n websites - so they watch the weather maps closely, and fig- ure out just where to look. She's also seeing demographics at work. Many of our buyers are baby boomers who want and hope to retire, and others who are looking for something spe- cial - sometimes it's the lifestyle or the cost that's the factor. "There are a lot of reasons at work here" says Norrick. "The astronomers have definitely dis- covered the dark skies at night...We also attract the horse-lovers, and nature enthu- siasts" And not unlike the Y2K years, people are looking for places where they can be self- sufficient and sustainable. Drawbacks, (in any loca- tion), are inevitable, says Norrick who advises buyers to put on their boots and spend its. Over time, it had to burst and there had to be some ad- justments." Since 2001, the market has been a roller-coaster. "We know there are baby boomers right now who want to retire, to find their dream home or land. In reality, they have lost home equity - and their invest- ments may be on hold, says Norrick. "So people coming here have to be realistic -- to understand that we may not, have hit the bottom." Her op- timism says the real estate mar- ket is likely to 'dig out' with time, but many have been af- fected by the downturn. The upside, says Norrick, is that this area continues to of- fer a rural, non-stressful lifestyle. For as much land as she has sold and re-sold over the years, there has been limited de- velopment here along with the preservation of a lifestyle. "Even though my husband and I have been very involved in developing this valley," says Norrick, "We've always felt it was important to keep the rural nature and to accept the loca- tion. as it is. Sometimes, that means going without a paved road or services." Norrick who enjoys work- place for granted," says Portal-Rodeo Realty agent, Karen Norrick, time in the area. "We don't Norrick of the view from says she is one of many baby boomers, have easy shopping access her home near Cave who are close to retirement and haven't here. We don't have the Creek. Every time I drive given up on the dreamoffinding the right Walmart or the medical facili'- ing with people from around the through Granite Gap, 1 property, in the right plaee for the right price ties close by, but we also don't country, says she provides a re- see the beauty of thfs _ Norriek has been a real estate mainstay have the traffic, the conges- alistic perspective on what it tion, and the cold temperatures means to find a dream home place. To me, it feels like in Rodeo, New Mexico and Portal, Arizona that people are hoping to es- here. 'q find that buyers usu- I'm coming home to my for many years. She was reared in Cotton valley." cape. Nevertheless, issues are ally look to me for a relation- Norrick, who grew City and lives near Rodeo, with her hus- always on the table. "People ship, someone they know and band, Randy. have to look at things like the trust. So the pressure is on for distance they'll need to travel you to perform, to help them find that lifestyle, so I'kind of adopt the person or family re- gardless of whether it works or not." Today's buyers are not just looking for real estate, says Norrick, they are looking for an atmosphere, a way of life, a dream: "I've sold and resold many par- cels in the Valley, so the reality is, people have expectations for a certain way of life. As a real estate agent, Norrick says she sells land, and in some ways, just hard dirt, but it's always part of a dream. "Once they've done the research, I tell them to be ready to accept it as it is" for services, and there are those who are reluctant to live close to the border." Over the past 12 years, the real estate market has been both erratic and flat at times. "Between 2004 and 2007, prices really started to escalate. It was hard to keep up with it. So as agents, we had to wonder how will this all end, will the bubble burst?''. She believes that most people in the business knew it would eventually hap- pen. "Trouble is the banks were making money, the loans were going to anyone, the builders and agents were making prof- moved north to Colorado in the 1960's. She later married and raised a family there, before mov- ing out West to San Diego, Calif.. where she lived and worked nine years before coming back to the San Siinone Valley. Norrick says a visit back to the Lordsburg- Rodeo area in the early 1990's clinched her desire to move back " for good. "In California, I really wasn't going the direction I wanted to go," says Norrick of life in other parts of the country. "But once Randy and I stepped out of the van (that day) and walked the land, I knew this is really where I of living. It wasn't long before they took the first step. "At that point, my mom had a real estate office in Lordsburg and I remember my Dad saying, "So Karen, why don'i you look into getting your li- cense and plan to work here?" It seemed right, says Norrick, who turned her attention to getting a real estate license in both Arizona and New Mexico. "We took our first step when my husband trans- ferred to Tucson with his com- pany." Those plans, say Norrick, are no different for buyers looking to purchase property today. Letters to the Editor The Hidalgo County Her- aid urges readers to voice their opin- ions by writiiag in. Letters can be mailed to 212 E. Motel Drive, Ste. B, or can be e-mailed to Only let- ters that are signed by the au- thor will be considered for publication. All letters that are published should be consid- ered the opinion of the author, and not necessarily that of the Hidalgo County Herald. Read- ers are encouraged to practice their First Amendment fight of free speech. Hit Parade Dear Editor: Once again Lordsburg's Light Parade was a big success, despite the weather that caused the parade to be postponed for a week. We in our community appreciate the participation and assistance of everyone who worked so hard to see that the Light Parade didn't fall by the wayside. Having Moonlight Madness do a part II version of itself, after the parade, helped bring out the crowds, too. As usual thereare too many individuals, groups and organi- zations to name, but we hope all those of you who were in- volved will know you did a great job. Santa and his help-- ers have been taking note of your efforts also! I would like to mention, however, the City of Lordsburg, our local law en- forcement, and the Lordsburg Volunteer Fire Department. Without them, even the idea of a Light Parade would be a fizzle, rain and snow or not. Thanks also go to Cyrq Energy's Lightning Dock Geo- thermal for donating the prize money for the floats. We are also grateful to the Hidalgo County Herald for the coverage in both articles and pictures of the Light Parade. Sincerely, John Hill, Chief Lordsburg Volunteer Fire Department Tax cuts? Dear Editor: What is the 'pay roll tax cut? Yes, your right, Obama DID NOT call the payroll tax Social Security/FICA tax, but that is what it is. It is NOT your federal income tax, as many of you prob- ably thought. Just a reminder for those who don't think past the end of their nose:' If you accept the (Social Se- curity) payroll tax cut Obama is offering ($1000.00 per year, or about 3.00 per day) you are there- fore paying less into your social security account. So, you will be receiving LESS social security when you retire. Tiffs will be of great interest to those in their 50's or 60' and about to retire. Mary Snyder Hachita, NM 88040 Thank You Dear Editor: Hidalgo County Heritage Society, the non-profit organiza- tion over- seeing fund-rais- ing and restoration of the En- richment Center, wishes to thank the many visitors to our table at last week's Moonlight Madness. We especially thank them for their support and dona- tions. Our presence at the event was to promote awareness on the historic building. Thank you to. Ba~;bara Hoggett and George Botzko for organizing and setting up the table. Special thanks to Debbie Greene, Brenda Hood, Rebecca Richins-Varela, Marsha Hill, Linda Farnsworth, Ed and Lindy Kerr, and Jeanne l_aMarca for the great fudge and brownies. Edmund V. Saucedo Lordsburg Week/y Inspiration Every day, every business across the West relies on the power of etectriciLy, But for some busine~ higher el~ctri~ bills could delay important investments in new enn~s and equipment that' [rtcrease productivlty.At Trt=$~i we're w~arking hard to address the ch~ that threaten affordab~ e~ricity, including unreasot~.mble regutatlorm and poUct~ ~.a n-for- profit co-op, we're comm~ to protecting cor~umers today and in the future by pro~cli~ affordable p~r wh~ ~ng M innovation, in keeping electricity affordabte,.we lmlieve businesses I-awe the power to make thlt ec~tomy that muh str~ncjer. taaLB Learn more about our commitment to affordability at www, f i