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Hidalgo County Herald
Lordsburg, New Mexico
December 10, 2010     Hidalgo County Herald
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December 10, 2010

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HIDALGO COUNTY HERALD FRIDAY; DECEMBER 10, 2010 3 SBDC Know rules before using contests in advertising By SHELLEY GREGORY, Presi- dent of Media Matched, Inc. Planning to run a contest to promote your business? The Fed- eral Trade Commission, which governs the thousands of promotional contests held each year, holds that contests cannot be deceptive and participants must not be required to pay. to play. If you are interested in this type of marketing, Ms. Gregory gives essential information in this week's article. Judging by the number of Americans who participate in sweepstakes and other promo- tional contests, a company owner wanting to generate business might consider hosting some type of giveaway contest as a promo- tion for its product or service. Advertising the contest can make the promotion even more effec- tive, but a business owner should know the rules before initiating such promotions. The Federal Trade Commis- sion has federal oversight over contests on behalf of the tens of millions of Americans who par- ticipate every year. But the FTC also advocates for the public when the contests seem rigged and offers sponsors advice about how to run a contest without run- ning afoul of the law. The two most important as- pects of the federal laws that per- tain to contests are that the con- test can't be deceptive and par- ticipants must understand they won't have to:pay to participate --though the law does provide some exceptions to this latter rule. Do's and don'ts for contest spon- sors Specific rules spell out how Rosalina R. Lopez Rosalina R. Lopez, 68, a life- time resident of Lordsburg, NM passed away at her home Friday, December 3, 2010 surrounded by her family. She was born February 17, 1942 to Fernando Botello and Bertha Romero in Lordsburg, ily moved to Bishop, Ca., where Benny was working at Union Carbide mine. Annette and her family lived in Bishop until she was 5 years old, then the family moved to Baldwin Park, Ca. At the age of 6, Annette and her fam- ily moved back to Lordsburg, where she completed school, graduating in 1982. She contin- ued to live in Lordsburg until she moved to Tucson, AZ., for a brief time, returning again to Lordsburg. In 1999, Annette again moved back to Tucson, where she remained until August telephone or through the mails, airwaves or cyberspace. The Telemarketing Sales Rule, for example, outlines what can and can't be said in a telephone so- licitation for a "sweep" or con- test; the company running the contest must reveal the odds of winning or explain how those chances are computed. Solicitations sent by mail must abide by the Deceptive Mail Prevention and Enforcement Act. One no-no of snail-mail contests is telling people they're winners when they're not or sending some- thing that looks like a check with- out clarifying that the check isn't valid. Many sweeps sponsors are drawing entrants via the Internet ag costs to sponsors are minimal. Besides being required to com- ply with all federal and state laws that pertain to sweepstakes and contests, though, the business running an online contest must also comply with the Children's Online Privacy Protection Act if children under 13 can participate. The point of a contest is t select winners by chance; it can't require that a contestant buy a product or pay a fee (including taxes or shipping and handling costs) to improve his or her odds of bringing home the prize. The law does allow sponsors of skills competitions to charge contes- tants to enter, but these types of competitions are poor venues for business promotions. Legitimacy is everything The last thing a business wants when planning a promo- tional contest is to get attention by breaking the law. So the FTC urges businesses to consult its Special donation made to local museum Coy Hackett, of Anthony, New Mexico, was in Lordsburg on November 11, 2010 to make a special donation to the Lordsburg-Hidalgo County Museum. Hackett inherited a cane that was constructed out of a yucca stick by a German prisoner of war being held at the Lordsburg POW Camp in 1944-45. Hackett's grandfather was a truck driver who had family living in Lordsburg. The cane has a dia- mondback rattlesnake wrapped around it and the top of the cane features a swastika and the word "Lordsburg" in India ink. Hackett is pictured above with POW historian Mollie Pressler. Below are photos of the cane, which is now on display at the museum.The Lordsburg-Hidalgo County Museum is open Monday through Friday from I to 4 p.m. NM. She is survived by Rosalina R. Lopez her loving husband, Matias of the family home; five daughters, Gloria Lopez andpartner Eric Monnen; Lisa Gooding and husband Jonathan; Esther Lopez; Corina Botello and husband Raymond; Debbie Lopez; three sons, Hec- tor, Daniel and Michael Lopez; eleven grandchildren, Michael Paul, Denise, Vanessa Lopez, Ashely and Annalisa Martinez, Ricky and Patrick Lopez, Danielle and Victoria Botello, Caleb Saenz; one great-grand- child, Arriana Lopez. He was pre- ceded in death by one son, Jimmy Lopez, two brothers, Frank Romero and Louie Botello; one sister, Isabel Barboza; one grand- child, Joseph Arcenuex. Visitation will be Thursday, December 9 'h from 4-6 p.m. at St. Joseph's Catholic Church in Lordsburg. The prayer vigil will begin at 6 p.m. with the vigil ser- vice and holy rosary to be recited by Father Mike Williams. The funeral liturgy will be celebrated on Friday, December 10 th at 10 a.m. with Father Mike Williams officiating. Interment of mother and son will be joined together in eternal rest at Shakespeare cem- etery. Pallbearers will be Michael Lopez, Michael Paul Lopez, Daniel Lopez, Raymond Botello, David Dominic Martinez and Caleb Saenz. Honorary pallbear- ers will be Matias, Ricky and Patrick Lopez. Arrangements re with Terrazas Funeral Chapels "Trusted care for .the ones you love" ~ 575-537-0777. To send condolences, visit Annette Vargas Quihuis Annette Marie Vargas Quihuis peacefully joined our Lord on November 28, 2010 late in the evening at St. Louise Re- gional Hospital in Gilroy, Cali- fornia, with her beloved husband by her side. Annette was born September 7, 1964 in Lordsburg, to Benny Vargas and Socorro Villanueva. Before she was 1 year old, the Cam- 2010, then moved to Gilroy, CA., where her husband was em- ployed. Annette had brief periods of illness over the past year or so and eventually succumbed to her illness. Annette is survived by her husband, Patrick Quihuis, of Gilroy, CA., her daughter, Alyssa Graves and her partner Carlos Mendez, and their S O n Carlos, Jr.i of Tucson, AZ., her son, David Graves and his wife Melissa and their son, Aaron Annette Marie David, also of Tucson, AZ:, her daughter, Clarissa Quihuis of Gilroy, Ca., stepsons Patrick, Jr., and Brandon Quihuis of Tucson, AZ., her par- ents, Benny Vargas and Socorro Villanueva, of Lordsburg, her sis- ter Gloria Vargas, of Lordsburg and her son, Saul Ortega and part- ner Sonya Grado, of Tucson, AZ., her brother Jimmy Vargas and wife Jenny of Tularosa, NM, son, Jimmy Jr. and wife Meliss a Vargas of Tularosa, NM, son, Mario Vargas, of Tularosa, NM, and daughter Angle Guerrero and husband Ricky, of Queen Creek, AZ. She is also sui'vived by her aunts, Monie Talavera, Lupe Madero, of Lordsburg, and Jenny Reinhardt of Chandler, AZ., and two uncles, Marcelo Vargas, of Bishop, CA., and Eddie Vargas, of Tucson, AZ., and numerous nieces, nephews, and cousins. She was preceded in death by her uncle Refugio Vargas who passed away in March 2010, and her cousin Sylvia Arambula Rodriguez, who passed away in June 2010. Annette was a beautiful, bright, vibrant', witty, and fun- loving person. We will remember her stunning smile, her unique laugh, her sensitivity, and her devotion to her family. She was a kindred spirit, especially to her children, nieces and nephews. We dearly loved her and we will miss her immensely.  Hidalgo County Association Member Hidalgo County Herald (USPS lip 020697) is published weekly by Hidalgo County Herald in the City of Lordsburg, County of Hidalgo, 212 E. Motel Drive, Suite B, Lordsburg, New Mexico 88045-1948, 52 issues a year. Subscription rates vary. Subscription rate is $30 per year. Requests for corrections and complaints concerning news and editorial content of the Hidalgo County Herald should- be di- rected to the editor. For further information on the Hidalgo County Herald's approved grievance policies, readers mfiy contact the pub- lisher. Any unsolicited manuscripts become the property of the Hidalgo County Herald and will not be returned. All information con- tained herein is copyrighted 2010 by the Hidalgo County Herald. All photos/stories, unless stated, are written by our staff. POSTMAS- TER: Send address changes to Hidalgo County Herald, 212 E. Mo- tel Drive, Suite B, Lordsburg, NM 88045-1948. Periodicals Postage iPaid a,t Lordsburg, New Mexico. PUBLIsHER/EDITOR: Brenda Hood ADVERTISING MANAGER: Glenda Greene PHONE: 575-542-8705 FAX: 575-542-8704 E-MAIL hcherald website or an attorney in the state where it's based for the freshest information about how to run a legitimate event. Being and looking legit in- cludes using the sponsoring business's name in all solicita- tions of contestants. Besides iden- tifying itself, the sponsor should provide participants an easy way to get in touch -- including mak- ing contact to get their names taken off the mailing, emailing or telephone list. The appeal -- no matter what form it takes -- should spell out the contest terms, deadline, rules and odds of winning. Tiffs article is reprinted with the permission of Finance New Mexico, working in partnership with the Small Business Devel- opment Center Network. FNM is a resource for funding and knowledge to start or grow a busi- ness in New Mexico. Its goals are to help you become better prepared to apply for business funding and to connect you with funding sources that are appro- priate for your needs. For more articles or to use our funding searchtool to find capital for your business, go to The Western New Mexico University Small Business Devel- opment Center (SBDC) offers as- sistance to entrepreneurs who are starting a business or wanting to expand an existing business. These services are available at no cost. Call 538-6320 for an ap- pointment with a business advi- sor, or email The SBDC office is located on the second floor of the Besse-For- ward Global Resource Center on 12th Street. More information may be found at index.html. Are you interested in finding out what the southwest areas is planning for Ney Mexico's Cen- tennial? Join the SW Centennial Committee and share your ideas. The next meeting is January 20, 10:00 a.m. in the Besse-Forward Global Resource Center. Call the SBDC office for more informa- tion, and check out the web site: index.html. If you're happy, and you know it... Submitted by HIDALGO COUNTY HEALTH CONSOR- TIUM By MARY ANN FINN RN, CDE If you're happy and you know it, you are one lucky dog! Happiness can be very elusive and hard to define. And at this time of time of year, the pressure is on. We. are encouraged to be merry and engage in wonderful family experiences. This is all well and good for those who truly have the picture perfect, Hall- mark family; but many of us may not have that kind of reality. The holidays hold a high bar before us and many of us may feel the stress of not measuring up to the standards set for us by the media. You can't buy happiness, but you can certainly try. There is no shortage of items advertised that promise to do this very thing, but many of us find this kind of happiness is rather short lived. Sometimes it is just the experi- ence of the hunt (shopping) that gets those joy hormones going for us. The rush may even wear off by the time we get home with our "treasures" and it is certainly gone by the time the credit card bills come rolling in. This may be a good time of year to really think about what happiness is for each of us. We may each define it differently and the definition may change as our life situation changes. Happiness is impacted by stress. Stress is epidemic in our lives. Stress is impacted by our social support systems and ac- cording to several sources, our social support systems are dwin- dling. Census data from 2000 in- dicates that there are more single member households in this coun- try than ever before and a survey done by Duke University indi- cates that people have fewer close friends with whom they discuss important matters and the num- ber of people who have no one at all to discuss those important matters with is increasing. This is a trend toward social isolation and it is happening at a time when public support services are more in need and in danger of not stretching far enough. Deming Silver City area (575) 546-0070 (575) 537-0777 Local Calls (575) 542-3330 Reasonably Priced Funeral And Cremation Services Well, it is going to take some proactive work on our part to re- verse this trend. But, we have some guidance. A social experi- ment done in the English town of Slough in 2005, took the work of 6 specialists to increase the hap- piness level of an entire town. The experts worked with 50 volun- teers and a 10 point plan. Mea- surements were done before, dur- ing and after the experiment. The happiness index was raised by 1/ 3 in the volunteers with the hope that a ripple effect would spread to the rest of the town. The Ten Steps to Happpiness were: -Plant something and nurture it ,Count your blessings - at least 5 - at the end of each day Take time to talk - have an hour long conversation with a each week Phone a friend whom you have not spoken to for a while and arrange to meet up Give yourself a treat every day ind take the time to really enjoy it Have a good laugh at least once a day Get physical - exercise for half an hour three times a week Smile at and/or say hello to a stranger at least once each day Cut you TV viewing time by half Spread some kindness - do a good turn for someone every day Loving challenges as I do, I figure that I can cut out an hour of TV, take a walk with a friend, have a laugh, greet a stranger on the way and pick up some trash. That would cover 6 of the 10 steps and get me well on my way to increasing my happiness. And I don't have to spend one penny to do it. What a deal! Seriously, this article is an invitation to truly think about your own stress levels and happi- ness and take stock. You can cre- ate your own traditions and build your own family/community around the holidays. A moment of self assessment, a commitment to try one of the above steps for a time may lead to an improved happiness level. Are you willing to give it a try? Let me know what happens ! Mar); Ann Finn is a Diabetes Public Health Nurse for the Grant Count3" Public' Health Office. Mar)' Ann can be reached at Or at 538-5318. Ext. /29. This article reprinted, courtesy of the Silver Cio' Daily Press. Largest Inventory of Quality Used Vehicles in the Area! 2010 Ford Explorer 2007 Ford F-250 Diesel 2004 Ford F- 150 2002 Chevy Tahoe 1999 Ford F-550 2005 Ford Explorer 2008 Ford F-350 4x4 2008 Ford F-250 Gasoline 2008 Ford Escape 1994 Ford F-250 Utility Bed Pickup 200-7 Ford Explorer Sport Trac 2007 Nissan Maxima 1994 Buick Skylark 2009 Ford Escape 2009 Honda Accord 2009 Nissan Altima 2003 Chev Monte Carlo 2008 Nissan Maxima 2008 Ford Taurus-L0w Miles 9MITH FORD INC. 542.3551 412 E. Motel Drive, Lordsburg, NM Excellence in service and care for your family should always be affordable... It can and always will be with us.