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Hidalgo County Herald
Lordsburg, New Mexico
December 24, 2010     Hidalgo County Herald
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December 24, 2010

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HIDALGO COUNTY HERALD FRIDAY, DECEMBER 24, 2010 3 SBDC Knowing yOur customer is (:ritical when it comes to big ticket products By BETSY GILLETTE, Directorof entrepreneur with a product he samples and sending them to Market Research, & Planning, Technology Ventures Corp. A business trying to market an industrial product has a smaller customer base than one selling mass-market products, which means the entrepreneur must capitalize on each sales op- portunity by investing in market research. Industrial customers do not buy on whim and geaerally have a structured buying process. An Senior Citizens Lunch Menu Monday, !)ecember 27 Taco Sop Salad & Dressing Flour Tortilla & Salsa Gelatin Apricots Tuesday, December 28 Chili Relleno with Cheese Sauce Tossed Salad/Dressing Pinto Beans Crackers Fruit Cup /ednesday, December 29 Meatloaf Scalloped Potatoes Green Beans WW Roll/Margarine Strawberry Shortcake Thursday, December 30 Sausage Pizza Spinach Salad/Dressing Mixed Vegetables Pineapple Peanut Butter Cookie Friday, December 31 Burrito Spanish Rice Salsa Corn Salad/Dressing Spiced Apples believes customers will want needs to know what problems potential customers must solve and how they're currently solv- ing them. What machinery does the client use? What manual pro- cesses are involved? How' much does this cost (not just labor and supplies but lower production or revenues, environmental penal- ties or other costs)? Many indus- trial customers simply want to do things faster and, more efficiently. The next step is to find out why and how customers buy new technology or other big-ticket products. The people who influ- ence purchase decisions could be technology users, managers or senior-level executives - or all three. The purchasing department might participate. Once there's interest in the product, the pur- chase could be subject to inter- nal or external budget cycles or federal budgets, and purchasing decisions can take time. Know- ing this helps an entrepreneur approach customers. Other, subtler customer is- sues require research. Potential customers might have long-term contracts with other companies, If the new product is designed to be part of production, switching out what the customer already has might be expensive or the new equipment might require extra maintenance. The industry might be content with the status quo. The earlier an entrepreneur learns this, the more chance .he has to make a sale. Product dependencies might be the biggest problem an entre- preneur faces. Let's say a com- pany does environmental moni- toring by manually gathering a lab for analysis. If a remote sen- sor could replace this process, the sensor's inventor needs to know what else the customer might need to make it workable. The new equipment might speed up data collection, but the customer might need software and commu- nications capabilities to relay, capture and process data. If cus- tomers can't use a product be- cause ancillary products don't exist or are unfeasible, they won't buy the new product. If those an- ciliary products don't exist, she should partner with a company that has the closest match or can 00,/le00o007 of Pcml,c00 Mesc00 B00cci00o June 6, 1920- December 26, 2003 We love & miss you, Your sons Freddy, Arturo, Johnny, Lalo & Lencho Deming Silver City area (575) 546-0070 (575) 537-0777 Local Calls (575) 542-3330 Reasonably Priced Funeral And Cremation Services Excellence in service and care for your family should always be affordable... It can and always will be with us. New Mexico Press IIii Association Member Hidalgo County Herald (USPS 020697) is published weekly by Hidalgo County Herald in the City of Lordsburg, County of Hidalgo, 212 E. Motel Drive, Suite B, Lordsburg, New Mexico 88045-1948, 52 issues a year. Subscription rates vary. Subscription rate is $30 per year. Requests for corrections and complaints concerning news and editorial content of the Hidalgo County Herald should be di- rected to the editor. For further information on the Hidalgo County Herald's approved grievance policies, readers may contact the pub- lisher. Any unsolicited manuscripts become the property of the Hidalgo County Herald and will not be returned. All information con- tained herein is copyrighted 2010 by the Hidalgo County Herald. All photos/stories, unless stated, are written by our staff. POSTMAS- TER: Send address changes to Hidalgo County Herald, 212 E. Mo- tel Drive, Suite B, Lordsburg, NM 88045-1948. Periodicals Postage Paid at Lordsburg, New Mexico. PUBLIsHER/EDITOR: Brenda Hood ADVERTISING MANAGER: Glenda Greene PHONE: 575-542-8705 : FAX: 575-542-8704 E-MAIL make the ancillary product. To obtain this information, an entrepreneur should interview potential customers, starting with a list of contacts at smaller com- panies. Names can be found on company websites, industry da- tabases or business databases like Hoovers or She should develop a questionnaire for the interview, phrasing ques- tions carefully to avoid revealing proprietary information to com- petitors. From there, she should start calling, remembering that advice and assistance - not a sale - is the goal. This article is reprinted with the permission of Finance New Mexico, working in partnership with the Small Business Devel- opment Center Network. FNM is a resource for funding and knowledge to start or grow a busi- ness in New Mexico. Its goals are to help you become better prepared to apply for business funding and to connect you with funding sources that are appro- priate for your needs. F6r more articles or to use our funding search-tool to find capital for your business, go to The Western New Mexico University Small Business Devel- opment Center (SBDC) offers as- sistance to entrepreneurs who are starting a business or wanting to expand an existing business. These services are available at no cost. Call 538-6320 for an ap- pointment with a business advi- sor, or email The SBDC office is located on the second floor of the Besse-For- ward Global Resource Center on 12th Street. More information may be found at index.html. The SBDC will be offering the following workshops in Janu- ary. January 18 - "Changes in SBALoans" Note: Western New Mexico University and the Small Business Development Center will be closed for the holidays Decem- ber 16 through January 6. An archive of SBDC Business Reports can be found at http:// www.grantcountybeat, com/ Home.html Creating the spirit of the holidays Herald staff photo City of Lordsburg crews, with the help of City TV Cable, were out last week hanging the much- anticipated Christmas decorations along Motel Drive and Main Street. Above, city crews weld on new brackets for the placement of the festive decorations. Antonio Arredondo Antonio ( Tony ) Arredondo 70, former resident of Lordsburg passed away Sunday December 19 at his home in Silver City, NM. Tony was born in Lordsburg on Aug 8, 1940 to Sabino and Paula Arredondo. He is sur- vived by o n e daughter Sara, 5 Antonio (Tony) sons Anto- Arredondo nio Jr, Michael, Ruben, Lalo and Steve; numer- ous grandchildren and great grandchildren, sister Lisa Havice of Las Vegas Nv, brothers Jose of Albquerque NM, Benjamin and Alfred of Covina Ca and numer- ous nieces and nephews, aunt Olivia Martinez and uncle David of Lordsburg, uncles Raul of Hemet Ca and Samuel of Tucson Az. He was preceded in death by wife Elvira, parents Sabino and Paula Arredondo, brothers Sabino Jr and Danny Arredondo. Tony served his country in the US Nvy. Upon discharge from the Navy, he was a police officer for the City of Lordsburg where he served as a patrolman, then as Chief of Police. Tony then moved his family to Silver City, NM where he worked for Phelps Dodge Corp; They later moved to Milwaukee, Wi . Tony worked as chief of security for Marquette University until his retirement, at which time Tony and Elvira relo- cated back to their home in Sil- ver City, NM Funeral services will be 6-8 t.,,t. .A5 C/...d, What Other Adverse Effects Does . Methamphetamine Have on Health? Taking even smell amounts of methamphetamine can result in many of the same physical effects as those of other stimulants, such as cocaine or amphetamines, including increased wakefulness, increased physical activity, decreased appetite, increased respiration, rapid heart beat, irregular heart beat, increased blood pressure, and hypertherrnia. Long-term methamphatamine abuse has many negative health consequences, including extreme weight toss, severe dental problems ("meth mouth"), anxiety, confusion, insomnia mood disturbances, and violent behavior. Chronic methamphetamine abusers can also display a number of psychotic features, including paranoia, visual and auditory hallucinations and delusions (for example, the sensation of insects crawling under the skin). Transmission of HIV and hepatitis B and C can be consequencos of methamphetamine abuse. The intoxicating effects of methamphetamine, regardless of how it is taken, can also alter judgment and inhibition and can lead people to engage in unsafe behaviors, including risky sexual behavior. Among abusers who inject the drug, HIV/AIDS and other infectious disease can be spread through contaminated needles, syringes, and other injection equipment that is used by more an one person. Methamphetamine abuse may also worsen the progression of HIV/AIDS and its consequences. Studies of methamphetamine abusers who are HIV positive indicate that HIV causes greater neuronal injury and cognitive impairment for individuals in this group compared with HIV-positive people who do not use the drug., rh ....... . h,o,,, ,,, ,,, h For more information .,gli BORDER AREA call 575-542-9477 '']MENTAL HEALTH SERV ICI-S. 1NC. Bright Funeral Home in Silver City, NM and burial will follow at Ft. Bayard Cemetary. Manuela V. Martinez Manuela Valdiviezo Martinez, 74, a former resident of Lordsburg passed away Monday December 13, 2010 at the La Canada Nursing Home in Tucson, Arizona. Visitation was Friday, De- cember 17, 2010 from 5 to 6 pm at St. Joseph's Catholic Church where a prayer vigil began at 6 o'clock that evening. Mass of the Resurrection was Saturday morn- ing at 10 at St. Joseph's Catholic Church with Fr. Michael Will- iams, Pastor officiating. Con- cluding services and interment followed at Shakespeare Cem- etery. Manuela was born June 30, 1936 in Lordsburg to Manuel and Mercedez Carion Valdiviezo. She was a homemaker who loved be- ing around her family and espe- cially her grandchildren. Over the years she had worked as a house- keeper at the Bel Shore and American Motel and was a mem- ber of St. Joseph's Catholic Church in Lordsburg. Manuela has been a resident of Tucson since 1994. She is survived by her son, Jesus "Jesse" V. Martinez of Oro Valley, AZ; daughter, Mary V. Martinez of Tucson, AZ; 2 broth- ers, Felix Valdiviezo and his wife Manuela and Tony Valdiviezo and his wife Elvira of Lordsburg; sister, Inez Bejarano and her hus- band Bart of Las Cruces; 6 grand- children, Tara, Susana, Eric, Vic- tor, Shannon and Nicole Martinez; 3 great grandchildren and many nieces and nephews. Manuela was preceded in death by her parents, 1 son, Pete V. brother in law Felipe Martinez and nephew, Ramon Valdiviezo. Pallbearers will be Ricky Bejarano, Felix Valdiviezo, Paul Martinez, Scotty Saucedo, Albert Diaz, D.J. Saucedo and Nicolas Diaz. Honorary bearers are Porkey Martinez, Ditters Diaz, Juji Bejarano, and Bart Bejarano. Entrusted to the care of Baca's Funeral Chapels. To sign the online guest book or to send a card, please visit our website at 811 S. Gold Ave., Deming, NM 88030. Phone: 575.546.9671 Janine Stock Janine Stock, of Animas, NM, died in Willcox, AZ, on De- cember 9, 2010 at the age of 49. She was born in Tucson, AZ on January 31, 1961 to Francis L. and Loretta Walker Stock. Janine is survived by her par- ents of Animas; brothers Stewart (Emily) of Albuquerque, NM, Stephen (Barbara) of Houston, TX, James (Martha) of Odessa, TX, and Paul (Karey) of Artesia, NM; sisters Shad (David) Grider of Nephi, UT, Beverly (Jack) Gaume of Little Elm, TX, Joleen (Pa0 Gaume of The Woodlands, TX, and Deidre (Terry) Weddle of Midland, TX; along with numer- ous nieces and nephews. Funeral services were held on Tuesday, December 14, 2010 at the Church of Jesus Crhist of Latter-day Saints, Animas Chapel, Cotton City, NM. Burial fol- lowed in the Cotton City Cem- etery. Contributions may be made to Huntsman Cancer Foundation, 500 Huntsman Way, Salt Lake City, UT 84108. Services en- trusted to Westlawn Chapel, Mor- tuary and Crematory of Willcox, AZ. Largest Inventory of Quality 1Jsed Vehicles in the Area! Check out these great on used 2010 Ford Explorer 2004 Ford F-150 2006 Ford F-150 2006 FordF-150 2002 Chevy Tahoe 2009 Ford F-150 Loaded, very low miles 2007 Ford F-250 Diesel 2008 Ford F-350 4x4" 2008 Ford F-250 Gasoline 2008 Ford Escape 1994 Ford F-250 Utility Bed Pickup 2007 For d Explore r Sport Trac  2008 Hyundai Sonata 2007 Nissan Maxima 2007 Ford Focus 2009 Ford Escape 2009 Honda Accord 2003 Chev Monte Carlo O 542.3551 412 . Motel Drive, tordsburg, NM i