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Hidalgo County Herald
Lordsburg, New Mexico
December 28, 2012     Hidalgo County Herald
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December 28, 2012

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HIDALGO COUNTY HERALD ° FRIDAY, DECEMBER 28, 2012 3 SBDC with sales can blind a lousiness By SBDC Staff Short-sighted or far- sighted...which are you? Is your business focused on sales to the exclusion of customer concerns? That's not good strategy if you want to keep your doors open in the long term. Read this article by Lou Wolter, PhD. of Vickers & Wolter Integrated Thinking to find out how to plan for success. An observer can always tell a sales-driven business by what its owner thinks and talks about the most. If his chief concerns are cost, price and profit, his is a sales- driven business, not a market- driven one. Not that cost, price and profit aren't important to a market- driven business, but they're not the sole basis for the business decisions of a market-driven ven- ture. It boils down to the term "driven." To the degree that an entrepreneur is too focused on how much she makes and what it costs her, her thinking will be too limited to consider all the impor- tant things that really determine costs and profits and the more limited her choice of alternatives and actions when the inevitable challenges arise. To the degree an entrepre- neur is limited in her business thinking, she's being driven by the business rather than leading it. The Driver's Seat A market-driven business orients all its energies and re- sources toward satisfying con- sumer needs and desires over the long term not just for today. When the market is the driver, methodology matters• Rather than hustling a product into stores to make a quick buck. a market-driven company wants sustainability in its customer base, and it invests the energy and planning into designing products and services that achieve that. A successful market-driven strategy yields long-term profitability. When sales dominate an entrepreneur's perspective, short- term gains are the goal. The busi- ness invests all its resources in advertising its products and boosting sales so it can make the most amount of money in the shortest time. Long-term success is tougher for a sales-driven com- pany because its vision is myo- pic. Matter of Survival To make sound business de- cisions that help it survive over the 10ng term, a business needs to understand what it wants to become arid how it plans to get there. Vision and mission state- ments can clarify the focus, but that's just the begm0ing. Besides mission statements. market-driven companies have strategic plans that help them anticipate events rather than just react to whatever life throws at them. An analysis that considers the strengths, weaknesses, oppor- tunities and threats a business faces -- the so-called SWOT analysis -- empowers the busi- ness with knowledge and control. A strategic plan should try to visualize the company three years down the road and draft a map for how to reach that desti- nation• Entrepreneurs who make de- cisions based on a far-sighted plan are leading rather than re- acting; those who make decisions without a plan might not have a business in three years. Contact Lou Wolther at integratedthinking @ An archive of SBDC Busi- ness Reports can be found at http://www, grantcounty Western New Mexico University's SBDC offers assis- tance to entrepreneurs who are starting a business or wanting to expand an existing business These services are .available at no cost. Call 538-6320 for an ap- pointment with a business advi- sor, or email The SBDC office is located on the second floor of the Besse-For- ward Global Resource Center on 12th Street. More information may be found at www.nmsbdc. com/silvercity/index.html. Visit the WNMU Small Busi- ness Development Center web site to see the 2012 Client of the Year, Bear Mountain Lodge. index.html Contact the SBDC office for information about the following: December 22 - January 2 - WNMU closed for the holi- days January 16 - You and the Affordable Care Act January 17 - Employers and the Affordable Care Act UPC()MING EVENTS Continued from Page I Chiricahua Gallery Show The Chiricahua Gallery Holiday Show will run from No- vember 17-January 5, featuring original works by local and re- gional artists. The Chiricahua Gallery is open every day except Wednesdays and holidays from 10 a.m. to 4 p.m. Ladies Bible Study Walking & Activity Club The Active and Alive Walk- ing & Activity Club. Sweet Team. meets from 12-1 PM at the Spe- cial Events Center on Monday and Wednesday• The Exercise Group meets from 1-2 PM. For more information call Fabiola Cano 575-542-8384 ext. 139. Commodities Government Food commodi- ties are still available three days a week, every week at Oasis Com- ings are held Mondays from 4-5 p.m., Wednesdays from 3-4 p.m. at Kokopelli and on Saturdays at 5:30 p.m. at the First Methodist Church. For more information contact Kokopelli at 542-3304. Step Aerobics The Active and Alive Hot Steppers Aerobics class is held at 6 PM at Central Elementary School on Monday, Wednesday and Thursdays. For more infor- mation call 575-534-0248 ext. 227. New Mexico M gazine leb birthday with special issue Submitted by NM DEPT of TOUR- ISMISanta Fe New Mexico Magazine the original state magazine and a division of the New Mexico Tourism Depart- ment inaugu- rates its 90th birthday year with a special commemorative issue devoted to the landmark ar- ticles, writers, and artists whose contributions over the past 90 years have helped shape and reflect the state's identity. This January 2013 com- memorative issue will appear on newsstands starting around Christmas Day, while subscribers will receive the issue this week• Digital editions are now available for iPhone and iPad through iTunes. New Mexico Magazine edi- tors have paired distinguished writers of today with legendary subjects from decades past: Award-win- ning author He n r y Shukman re- flects on D.H. Lawrence's ec- static writing about the state's land- scape and Na- tive ways, to see whether the truths he found here still resonate. Documentarian John J. Hunt revisits Ernie Pyle's "Why Albuquerque?" piece from 1942. which helped to put the Duke City on the national map. Best-selling novelist Jo- Ann Mapson describes her sarto- rial sojourn into New Mexico Style. • Biographer Kate Nelson de- scribes Native artist Helen Hardin's meteoric rise to fame on the heels of a 1970 cover story. • Craig Johnson, the author behind the Longmire television series, recalls his relationship with mentor Tony Hillerman. a frequent contributor to the maga- zine. • Peter Shoemaker follows famed Western writer John L. Sinclair's path out to Rodeo. the state's most southwesterly out- post, 45 years later. James Beard Award-winning culinary editor Cheryl Alters Jamison recalls the food cover- age and recipes of the beloved Adela Amador. "We're proud of the magazine's great history; it's a cause for celebration." Editor in Chief Dave Herndon said. "This issue is sure to join last January's Centennial Issue as a collector's item for all who cherish New Mexico." The Hidalgo County Heritage Society s you PPY Y We thank you for your support, Historic places tell the American story. The Enrichment Center (Old Lordsburg High School) is one of Lordsburg's endangered icons. Thank you for helping us save this irreplaceable building ...... Jesu~"r~l~he :Reason for the pa bn Servi6b~s,~'~807:]~hhean preve W Z:, Season! Tlae Church of Christ Hwy'[:, Lordsbm:g :v_ q3uesday' Suicide ntio H ,wo~td like to invite all-ladies, :-Wed~iesday a/i~D~lirsd~ffrorn including working women, in 10 AM to 5 PM. Eligible pkrtici- Suicide Prevention meetings A are held the first Monday of each month at the Hidalgo Complex in Lordsburg at 7:00 p.m. The public is invited. Listing your event pants may obtain free foods one day every week. New Registrants need to provide proof of residency in Hidalgo County or the pan- handle of Grant County, proof of income, and a valid New Mexico photo id. All participants please bring a valid New Mexico photo Hidalgo County PHERAI 212 E, Motel Drive Suite B Lordsburg, NM 88045 Name Have your upcoming event listed in the Hidalgo County Her- ald by calling 575•542.8705 or id, box and plastic bags each time emailing it to hcherald you come for commodities. Water Aerobics Active and Alive Different Strokes Water Aerobics will be held at the Comfort Inn on Tues- days and Thursdays from 10 to l l.For more information call Fabiola Cano 575-542-8384 ext. 139, leave message. Literacy Program The Hidalgo County Lit- eracy Program offers services to improve individual skills in En- glish, Reading, Language and Math, as well as Pre-GED and GED preparation• Quit putting it off, it's not too late! Contact Di- rector Sherri Arredondo at 575- 313-7738. 575-542=9407 or email help@ Thank you for at/your support and friendship during our recent loss. Address : :ii ii:: City, State, Zip AA/NA Meetings Lordsburg and around to come to Wednesday Ladies Sack Lunch Bible Study every Wednesday at Noon starting Dec. 19 at 5th & Pyramid Streets. Pack a sack lunch and come help us share the Bible and some share time with each other. We are going to start out with Max Lucados new book called Grace. Iknow we will get a lot out of it. This is for all De- nominations. Please come and enjoy fellowship. For more infor- mation contact Karen McDonald at 575-574-8673 or e-mail jazzyruth Wherever you go and whatever you do My Spirit is here and it stays close to you. I know you can't see me but know I am safe as I play with the Angels in beauty and grace. The Family of Sle//a M. Wood Darnel/& Lasher Families L'N U I EARINGS Line Dancing The Crooked Halos ad- vanced line dance group is meetsat the RVT Cafeteria from 6:15 to 7:30 p.m. on Monday and Wednesday evenings. The Sassy Sunflowers beginning line dance group is meets at the Senior Citizen's Center from 8:30 to 9:30 a.m every Wednesday morn- ing. Bring your water and come join in the fun for some low im- pact exercise, good music and fun! It's free and no experience is necessary. Alcoholics Anonymous (AA) meetings are held on Monday from 3-4 p.m. at the Kokopelli Office and on Saturday at 7 p.m. at the First Methodist Church. Narcotics Anonymous (NA) meet- Team Kids Team Kids youth group will be meeting every Wednesday at 6 P.M. at the First Baptist Church of Lordsburg. Team Kids is open to kids grades 1-6. Hidalgo County Illl 'HERALD -=_-t r New Mexico Press Ii!1 I Association Member IHidalgo County Herald (USPS 020697) is published weekly by Hidalgo County Herald in the City of Lordsburg, County of Hidalgo, The City Council of the City of Lordsburg will hold public hearings in the city council chambers at 409 W. Wabash to consider an increase in the sewer rates. 212 E. Motel Drive, Suite B, Lordsburg, New Mexico 88045-1948, 52 issues a year. Subscription rates vary Subscription rate is $40 per year by USPS mail, $25 per year by email. Requests for correc- tions and complaints concerning news and editorial content of the Hidalgo County Herald should be directed to the editor. For further nformation orl the Hidalgo County Herald's approved grievance aolicies, readers may contact the publisher. Any unsolicited manu- scripts become the property of the Hidalgo County Herald and will not be returned. All information contained herein is copyrighted 2012 by the Hidalgo County Herald. All photos/stories, unless stated, are written by our staff. POSTMASTER: Send address changes to Hidalgo County Herald, 212 E. Motel Drive, Suite B, Lordsburg, NM 88045- 948. Periodicals Postage Paid at Lordsburg, New Mexico. PUBLIsHER/EDITOR: Brenda Hood ADVERTISING MANAGER: Glenda Greene PHONE: 575-542-8705 FAX: 575-542-8704 E-MAIL hcherald@ Thursday'January 3, 2013 at 10:00 A.M. Tuesday, January 8, 2013 at 11:00 A.M. Wednesday, January 16, 2013 at 2:00 P.M. Public input is invited to discuss rate increase. $4o per year Largest Inventory of Quality Used Vehicles in the Area! Check out these great used lrucks! 2010 Ford F-150 2009 Chev. Suburban 2010 Ford F-150 2005 Dodge 1500 2009 Ford F-350 2011 Ford F-150 2005 Ford Escape 2012 Ford F-150 2011 Ford F-350 2007 Lincoln Navigator 2010 Chew Silverado 2008 Ford Pdge 2001 Chrysler Concorde 2012 Ford Focus 2008 Dodge Avenger 2010 Ford Fusion 1999 Lincoln Towncar 542.3551 412 E. Motel Drive, Lordsburg, NM